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The Coupon's Comeback
Recession-era frugality and online and mobile access to coupons has revived the American consumer’s reliance on coupons to meaningfully cut family expenses. Coupon redemption surged 63% last year an... d couponing resources and blogs are numbering into the thousands. Despite dissolving coupon stigmas and the convenience of online deals, Americans continue to miss out on what could be ostensibly billions more in savings. Last year, $470 billion was offered in coupons to U.S. consumers, and only $4.6 billion or 0.98% of offered savings was actually redeemed. And while $2,504 or 48 times actual redeemed savings was offered to each American adult internet user, only 47% of internet users redeemed a coupon last year.
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