Recession-era frugality and online and mobile access to coupons has revived the American consumer’s reliance on coupons to meaningfully cut family expenses. Coupon redemption surged 63% last year and couponing resources and blogs are numbering into the thousands. Despite dissolving coupon stigmas and the...
convenience of online deals, Americans continue to miss out on what could be ostensibly billions more in savings. Last year, $470 billion was offered in coupons to U.S. consumers, and only $4.6 billion or 0.98% of offered savings was actually redeemed. And while $2,504 or 48 times actual redeemed savings was offered to each American adult internet user, only 47% of internet users redeemed a coupon last year.
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The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.