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Couponing Goes Digital 2011

The high redemption rate for online coupons could be attributed to both a growing familiarity with the process as well as the increased availability of online offers. Retailers should be aware of the differences between delivery channels and formats. Digital's ability to attract new buyers and provide solid redemption rates makes online coupons stand apart. 25002 74135 COUPONING GOES DIGITAL Usher in a New Era of Savings "A DIGITAL REVOLUTION IN COUPONING coupled with the belt-tightening of the recession have combined to make coupons cool among more than just those clipping the Sunday circular. Digital coupon usage is now firmly a part of the online shopping experience of millions of U.S. consumers." - eMarketer 47% 72% 74% Consumers search multiple online coupon sources weekly Online consumers will use Internet users will digital coupons this year buy online in 2011 Online Sales are expected to rise by more than $100 Billion I from 2010 to 2015. 88.2 million U.S. adult internet users will redeem an online coupon or code in 2011. By 2013, that's expected to increase to 96.8 million people. Why Do People Shop Online? 70 % Expect to find ° better discounts Easier to research prices and products 63% 40% Avoid potential out-of-stock items in-store What Do Consumers See Next? 36% Plan to use more coupons online Plan to 12% Plan to % do more 30% shop online i comparison shopping online more in general BROUGHT TO YOU BY: SOURCES: eMarketer, Drop Down Deals, Internet Retailer FOR MORE INFORMATION drop down deals http://www.dropdowndeals.com/blog SALE 2011 2012 2013 SAVE The high redemption rate for online coupons could be attributed to both a growing familiarity with the process as well as the increased availability of online offers. Retailers should be aware of the differences between delivery channels and formats. Digital's ability to attract new buyers and provide solid redemption rates makes online coupons stand apart. 25002 74135 COUPONING GOES DIGITAL Usher in a New Era of Savings "A DIGITAL REVOLUTION IN COUPONING coupled with the belt-tightening of the recession have combined to make coupons cool among more than just those clipping the Sunday circular. Digital coupon usage is now firmly a part of the online shopping experience of millions of U.S. consumers." - eMarketer 47% 72% 74% Consumers search multiple online coupon sources weekly Online consumers will use Internet users will digital coupons this year buy online in 2011 Online Sales are expected to rise by more than $100 Billion I from 2010 to 2015. 88.2 million U.S. adult internet users will redeem an online coupon or code in 2011. By 2013, that's expected to increase to 96.8 million people. Why Do People Shop Online? 70 % Expect to find ° better discounts Easier to research prices and products 63% 40% Avoid potential out-of-stock items in-store What Do Consumers See Next? 36% Plan to use more coupons online Plan to 12% Plan to % do more 30% shop online i comparison shopping online more in general BROUGHT TO YOU BY: SOURCES: eMarketer, Drop Down Deals, Internet Retailer FOR MORE INFORMATION drop down deals http://www.dropdowndeals.com/blog SALE 2011 2012 2013 SAVE The high redemption rate for online coupons could be attributed to both a growing familiarity with the process as well as the increased availability of online offers. Retailers should be aware of the differences between delivery channels and formats. Digital's ability to attract new buyers and provide solid redemption rates makes online coupons stand apart. 25002 74135 COUPONING GOES DIGITAL Usher in a New Era of Savings "A DIGITAL REVOLUTION IN COUPONING coupled with the belt-tightening of the recession have combined to make coupons cool among more than just those clipping the Sunday circular. Digital coupon usage is now firmly a part of the online shopping experience of millions of U.S. consumers." - eMarketer 47% 72% 74% Consumers search multiple online coupon sources weekly Online consumers will use Internet users will digital coupons this year buy online in 2011 Online Sales are expected to rise by more than $100 Billion I from 2010 to 2015. 88.2 million U.S. adult internet users will redeem an online coupon or code in 2011. By 2013, that's expected to increase to 96.8 million people. Why Do People Shop Online? 70 % Expect to find ° better discounts Easier to research prices and products 63% 40% Avoid potential out-of-stock items in-store What Do Consumers See Next? 36% Plan to use more coupons online Plan to 12% Plan to % do more 30% shop online i comparison shopping online more in general BROUGHT TO YOU BY: SOURCES: eMarketer, Drop Down Deals, Internet Retailer FOR MORE INFORMATION drop down deals http://www.dropdowndeals.com/blog SALE 2011 2012 2013 SAVE The high redemption rate for online coupons could be attributed to both a growing familiarity with the process as well as the increased availability of online offers. Retailers should be aware of the differences between delivery channels and formats. Digital's ability to attract new buyers and provide solid redemption rates makes online coupons stand apart. 25002 74135 COUPONING GOES DIGITAL Usher in a New Era of Savings "A DIGITAL REVOLUTION IN COUPONING coupled with the belt-tightening of the recession have combined to make coupons cool among more than just those clipping the Sunday circular. Digital coupon usage is now firmly a part of the online shopping experience of millions of U.S. consumers." - eMarketer 47% 72% 74% Consumers search multiple online coupon sources weekly Online consumers will use Internet users will digital coupons this year buy online in 2011 Online Sales are expected to rise by more than $100 Billion I from 2010 to 2015. 88.2 million U.S. adult internet users will redeem an online coupon or code in 2011. By 2013, that's expected to increase to 96.8 million people. Why Do People Shop Online? 70 % Expect to find ° better discounts Easier to research prices and products 63% 40% Avoid potential out-of-stock items in-store What Do Consumers See Next? 36% Plan to use more coupons online Plan to 12% Plan to % do more 30% shop online i comparison shopping online more in general BROUGHT TO YOU BY: SOURCES: eMarketer, Drop Down Deals, Internet Retailer FOR MORE INFORMATION drop down deals http://www.dropdowndeals.com/blog SALE 2011 2012 2013 SAVE The high redemption rate for online coupons could be attributed to both a growing familiarity with the process as well as the increased availability of online offers. Retailers should be aware of the differences between delivery channels and formats. Digital's ability to attract new buyers and provide solid redemption rates makes online coupons stand apart. 25002 74135 COUPONING GOES DIGITAL Usher in a New Era of Savings "A DIGITAL REVOLUTION IN COUPONING coupled with the belt-tightening of the recession have combined to make coupons cool among more than just those clipping the Sunday circular. Digital coupon usage is now firmly a part of the online shopping experience of millions of U.S. consumers." - eMarketer 47% 72% 74% Consumers search multiple online coupon sources weekly Online consumers will use Internet users will digital coupons this year buy online in 2011 Online Sales are expected to rise by more than $100 Billion I from 2010 to 2015. 88.2 million U.S. adult internet users will redeem an online coupon or code in 2011. By 2013, that's expected to increase to 96.8 million people. Why Do People Shop Online? 70 % Expect to find ° better discounts Easier to research prices and products 63% 40% Avoid potential out-of-stock items in-store What Do Consumers See Next? 36% Plan to use more coupons online Plan to 12% Plan to % do more 30% shop online i comparison shopping online more in general BROUGHT TO YOU BY: SOURCES: eMarketer, Drop Down Deals, Internet Retailer FOR MORE INFORMATION drop down deals http://www.dropdowndeals.com/blog SALE 2011 2012 2013 SAVE The high redemption rate for online coupons could be attributed to both a growing familiarity with the process as well as the increased availability of online offers. Retailers should be aware of the differences between delivery channels and formats. Digital's ability to attract new buyers and provide solid redemption rates makes online coupons stand apart. 25002 74135 COUPONING GOES DIGITAL Usher in a New Era of Savings "A DIGITAL REVOLUTION IN COUPONING coupled with the belt-tightening of the recession have combined to make coupons cool among more than just those clipping the Sunday circular. Digital coupon usage is now firmly a part of the online shopping experience of millions of U.S. consumers." - eMarketer 47% 72% 74% Consumers search multiple online coupon sources weekly Online consumers will use Internet users will digital coupons this year buy online in 2011 Online Sales are expected to rise by more than $100 Billion I from 2010 to 2015. 88.2 million U.S. adult internet users will redeem an online coupon or code in 2011. By 2013, that's expected to increase to 96.8 million people. Why Do People Shop Online? 70 % Expect to find ° better discounts Easier to research prices and products 63% 40% Avoid potential out-of-stock items in-store What Do Consumers See Next? 36% Plan to use more coupons online Plan to 12% Plan to % do more 30% shop online i comparison shopping online more in general BROUGHT TO YOU BY: SOURCES: eMarketer, Drop Down Deals, Internet Retailer FOR MORE INFORMATION drop down deals http://www.dropdowndeals.com/blog SALE 2011 2012 2013 SAVE

Couponing Goes Digital 2011

shared by Drop Down Deals on Sep 15
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2011 trends show the transfer from in-store coupons to online digital coupons and promo codes. Emarketer called it "A digital revolution in couponing ..."

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