Coupon usage is on the rise

Coupons on the rise brought to you by piJnz" - creating mobile engagement | www.pijnz.com Coupon usage in the US has increased significantly over the past few years, with digital coupons becoming one of the fastest growing industries, and affluent consumers being the heaviest coupon users. From a marketer's perspective that makes coupons one of the most effective ways to drive new business and increase sales. Who uses coupons? Not just the poor! PRRAMTARA 6 out of 10 with a household income of $100K+ redeem coupons In fact, affluent consumers are the primary driver of the digital coupon growth 22 $100K+ 19% 19% 11% $70-99K 10% $40-49K. $50-69K 10% 10% $30-39K $20-29K <$20K coupon enthusiasts (heavy users) by household income College grads are 2X as likely to use coupons 3 in 4 live in metro areas Coupons are more popular with women 8 in 10 6 in 10 women men coupons socially 85% accepted are 91% of women would give a coupon or a deal as a gift of women said they are OK with their guy using a coupon on a date or special occasion % of women who said they would NOT buy these items without a coupon Coupon only dinner out carpet cleaning a gallon of milk milk 49% 33% 32% WHAT DEALS ARE WE LOOKING FOR? Besides groceries and supermarket items, what deals are popular? Boat Cruises Sushi Restaurants Vouchers redeemed on LivingSocial Golf Yoga Pizza Restaurants Mexican Restaurants Massage # of vouchers redeemed 50K 100K 160K WHAT ABOUT MOBILE COUPONS7 Mobile coupon users will double from 19.8 to 35.6 million between 2011 and 2013 Total global redemption value of mobile coupons to grow 8X by 2016 $5.6B $46B 2011 2016 Mobile coupon redemption rates are 10X of traditional coupons Brought to you by piJnz mobile marketing solution for agencies & publications piJnz www.p nz.com Sources: Nielsen, Borrell Associates, MarketingProfs, Juniper Research, AlIThingsD.com.