Showrooming, a growing phenomenon in which consumers "try" a product in the physical world and "buy" it for less online, not surprisingly, frustrates traditional retailers. As online retail grows and ...
accounts for a greater share of consumer wallets, brick and mortar retailers are struggling under the mistaken notion that showrooming is as inevitable as shoplifting.
Understanding the showrooming's drivers and responding intelligently, can help retailers counter the threat and convince shoppers to buy more at brick-and-mortar stores.
This infographic presents key insights from our "2012 Shopper Experience Study" conducted with RIS magazine. It provides pointers on how to provide consumers the shopping experience they desire.
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