The Cost Of Running a Business - Expectations vs Reality

THE COSTS OF RUNNING A BUSINESS Taking a look at EXPECTATIONS how founders estimated their original vs. actual costs for vs VS setting up a business and marketing it. REALITY ORIGINAL COSTS ESTIMATION 43% 36% BUSINESS SET-UP MARKETING 29% 31% 17% 17% 12% 10% 2% 5% CHEAP VERY CHEAP EXPENSIVE VERY EXPENSIVE NEITHER 2 ouT OF5 underestimated the actual costs by 2х or more FOUNDERS ACTUAL COSTS IN NUMBERS BUSINESS SET-UP MARKEΤING 31% 33% 21% 23% 23% 21% 10% 3% 18% 18% А BIT HIGHER MORE THAN DOUBLE THE COSTS CHEAPER EXACTLY THE SAME DOUBLE THE COSTS RA6E לח1 197% ACTUAL 177% ק COST THE SURPRISE ELEMENT The higher you think the costs will be - the greater chances you will be right or surprised for the best. Original estimation Vs. Actual Costs BUSINESS MARKETING CHEAP + FAIRLY CHEAP 60% 75% NEITHER CHEAP OR EXPENSIVE 55% 66% EXPENSIVE 54% 60% MORE EXPENSIVE EXACTLY THE SAME OR CHEAPER 68% There is a correlation REPORTED THE SAME between the surprise ACTUAL RESULT ACROSS BOTH METRICS element in business and marketing actual results: survey conducted on Feb 2016 by YIFAT SHIRBEN @Yifi ENTREPRENEURIAL MARKETER in Yifat Shirben YIFAT SHIRBEN ENTREPRENEURIAL MARKETER WWW.YIFATSHIRBEN.COM