Corporate Blogging - Facts and Figures

CORPORATE BLOGGING FACTS & FIGURES Corporate blog has become a powerful communication tool that builds and promotes brand identity and sense of engagement. Discover these facts & figures, as they will hopefully inspire you to start your own corporate blog. 60% 54% of companies ill publish a blog in 2013, executing inbound marketing methodology in their overall strategy 38% of CEOS are focused on inbound for 2013 9% To 21% of B2B companies completely integrate inbound, compared to just 27% of B2C companies •9% The average budget spent on company blogs and social media increase from 2009 of companies employ a full-time blogger www.neomobile-blog.com to 2012 18% - 79% of marketers confirmed that developing quality content was their top priority in 2013 68% of consumers spend time reading content from a brand they are interested in of companies that have a blog report a positive ROI for inbound marketing 11% 434% of marketers say their top challenge in 2013 is targeting more indexed pages content for an intemational 97% audience more indexed links through blogs SOURCES: blog.hubspot.com/2013-inbound-marketing-stats-charts - blog.hubspot.com/blog/tabid/6307/bid/31550/20-Fresh-Stats-About-the-State-of-Inbound-Marketing-in-2012.aspx