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The Conversion Rate Optimization Process

THE SEOGADGET GUIDE TO CONVERSION RATE OPTIMISATION X- SHORT PAGES CONVERT BETTER THAN LONG PAGES The The GOOD BAD HAVE AN ARROW NEXT TO YOUR CALL TO ACTION WILL INCREASE YOUR CONVERSIONS Path Path DESATURATE YOUR LOGO COLOURS TO IMPROVE A BRITISH FLAG IN YOUR LOGO ACQUIRES MORE LEADS PINKS DON'T WORK ON THE WEB WHEN DEFINING SHADES GREEN BUTTONS CONVERT BETTER THAN RED ONES CONVERSION RATE 1. SET UP FUNNELS FIND OUT WHERE PEOPLE DON'T CONVERT BY USING TOOLS SUCH AS LET'S NOT DO ANY A/B MULTIVARIATE TESTING. I THINK WE SHOULD LAUNCH IT LIVE AND SEE WHAT HAPPENS. IF YOU FOLLOW BEST PRACTICES AND AVOID TESTING THEN PLEASE CRO FAIL! OMNITURE OKISS Google metrics Analytics ANALYSE THE POINT AT WHICH USERS ENTER YOUR SITE TILL THE POINT THEY EXIT AND IDENTIFY THE MISSING LINKS TURN YOURSELF IN. IF IT DOESN'T WORK HERE'S WHY... IF PEOPLE DON'T TRUST YOUR SITE THEN CHANGING THE COLOUR OF YOUR BUTTONS IS LIKE WAITING FOR YOUR CAT TO BARK mn 2. ANALYTICS BUILD UP A PROFILE ON WHAT'S HAPPENING ON THE SITE BY USING TOOLS SUCH AS: ) comScORE. CLIC TALE° 3. BARRIERS crazyegg. TRACK PHONE CALLS WITH whatusersdo & why they do it User Testing.com FIND OUT WHY PEOPLE DON'T CONVERT BY USING TOOLS LIKE : Experian Hitwise ethnio mongoosemetrics O Adlnsight ANALYSE YOUR FORMS, CLICK DENSITY AND USER BEHAVIOUR PS olark ebetter kind of survey aKISSinsights survey Kampyle 4. GO OFFLINE SurveyMonkey SPEAK TO SALES STAFF TO DISCOVER THEIR THOUGHTS AND ANY POTENTIAL BARRIERS THEY FACE WHEN THEY SELL AND USE THE SITE 5% SETUP PAGE LEVEL AND ON-EXIT SURVEYS. RESOLVE PROBLEMS EARLY WITH LIVE CHAT. IN RETENTION BECOME A SECRET SHOPPER - CREATE SCENARIOS L.E. RUDE CUSTOMER VS. EXTREMELY POLITE VS. TECHNICALLY CHALLENGING - TEST HOW YOUR STAFF DEAL WITH IT 125 TO 85% SPEAK TO YOUR CUSTOMER SERVICE STAFF IN ORDER TO FIND OUT THE COMMON PROBLEMS USERS HAVE IN PROFITABILITY GADGET TIPS! 1. YOU ONLY NEED TO ASK 1 SURVEY QUESTION 2. OPEN ENDED QUESTIONS ALLOW USERS TO REALLY EXPRESS THEIR OPINIONS 3. ASK IF THEY WOULD LIKE THEIR RESPONSES TO BE FOLLOWED UP. ACQUIRE THEIR EMAIL ADDRESS AND SOLVE ANY PROBLEMS 5. PROSPECT FOR MISSING LINKS GATHER EXPERT REVIEWS ABOUT YOUR PRODUCTS BUILD A COMMUNITY, CREATE A PLATFORM FOR GAMIFICATION 6. STRENGTHEN AOV CREATE REFERRAL PROGRAMS LIKE REFER A FRIEND AND EMAIL INCREASE YOUR AOV BY: A FRIEND COLLECT MEDIA MENTIONS I.E. FEATURED IN MAGAZINES, NEWSPAPERS, EXPERT WRITER'S MENTIONS/COMMENTS ON YOUR BRAND USING EFFECTIVE PROMOTIONS, GIFTS, SAMPLES, FREE TRIALS, COMPETITIONS, SALES & OFFERS EXPLOIT TESTIMONIALS AND CUSTOMER REVIEWS ABOUT YOUR PRODUCTS AND SITE. CREATING BUNDLES AND SAVING PACKS TO GIVE THE CUSTOMER VALUE REWARDING CUSTOMERS WITH LOYALTY CARDS AND EFFECTIVE REWARDS SYSTEMS 1.4 PEOPLE USE ONLINE REVIEWS BEFORE PAYING FOR A SERVICE 7. WIREFRAME THE SOLUTIONS CREATE VISUAL MOCK-UPS WITH TOOLS SUCH AS... 8. TESTING "One accurate measurement is worth more than a balsamiq Cacoo thousand expert opinions" - Admiral Grace Hopper WE AGREE WITH THE ADMIRAL, TEST YOUR DESIGNS WITH TOOLS SUCH AS... LIST AND PRIORITISE THE MAIN CONVERSION KILLERS AND DERIVE SOLUTIONS ON HOW TO FIX IT AND INCREASE CONVERSION E te gessson conersn ates vrtacn on Google Website Optimiser I Visual Website Optimizer THERE'S LOADS OF SPLIT TESTING AND MULTIVARIATE SOFTWARE BUT YOUR TESTS WILL ONLY BE AS GOOD AS THE IDEAS YOU PUT INTO THEM 44% monetate unbounce OF COMPANIES USE SPLIT TESTING SOFTWARE, IT SHOULD BE 100% GADGET TIPS 1. DON'T TEST TOO MANY THINGS, HAVE A CLEAR HYPOTHESIS 2. ATTACH CRAZYEGG OR CLICKTALE ON THE VARIATIONS TO MONITOR THE DIFFERENCE CLICK DENSITY AND INTERACTION. IF YOU'RE OPTIMISING A FORM CLICKTALE CAN BE GREAT AT SHOWING YOU THE DIFFERENCE BETWEEN THE ORIGINAL AND TEST 3. RUN A PAGE LEVEL SURVEY ON THE VARIATIONS AND ASK THE SAME QUESTION AND MONITOR THE DIFFERENCE 4. TEST YOUR VARIATION IN MULTIPLE BROWSERS AND VERSIONS 5. TEST YOUR DESIGNS ACROSS DIFFERENT PHONE TYPES. MOBILE MOXIE IS A GREAT TOOL FOR TESTING ACROSS DIFFERENT PHONE TYPES 9. REVIEW REPEAT S ANALYSE THE TEST RESULTS, STRUCTURE FOLLOW UP TESTS TO BUILD ON SUCCESS OR FAILURE S TRY APPLYING WINNING TEST CANDIDATES TO OTHER PAGES ON THE SITE OR EVEN OTHER MEDIA CHANNELS SUCH AS MAGAZINE, BROCHURE WARE. THE PROCESS ENJOY INCREASED CONVERSIONS. SEOGADGET USES THIS METHODOLOGY TO INCREASE CONVERSION FOR ALL OF THEIR CLIENTS. WANT TO INCREASE YOUR SITE CONVERSION? FIND OUT MORE AT SEOGADGET.CO.UK SEO GADGET TM

The Conversion Rate Optimization Process

shared by OliArchibald on Jul 19
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Conversion Rate Optimisation is a process to make your website work harder, think of it as detective work. Find out where the weak points are in your site and remove them using this methodology. At th...

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