In conjunction with social media strategist Brian Solis, JESS3 created the Conversation Prism to help map out the social landscape by category and platform. Since launching in 2008, the Conversation Prism has been featured in hundreds of on and offline media outlets, including Communications Arts and a variety of social media presentations and textbooks. Further, it has become an international symbol of organizing the massive social media landscape into categories and nation-specific platforms, with translations and versions pouring in from all over the world — Poland to China, France to Russia. JESS3 and Brian Solis are in the process of designing a “v3.0” as of August 2010.