The Conversation Index Volume 4

THE CONVERSATION INDEX Signal strength: Are you tuned in? PRESENTED BY bazaarvoice: Each quarter, The Conversation Index turns millions of consumer conversations into a strong data signal. We plow through this massive data set to uncover unique perspectives, surprising trends, and real sentiment- all based directly on first-person consumer content. Volume 4 #bvindex4 USER-GENERATED CONTENT VOLUME For the most part, consumer-generated content aligns with the percentage of members of each generation, with Baby Boomers leading the pack. 2 MILLENNIALS GEN X BOOMERS GENERATION INNER RING: Breakdown of population by generation OUTER RING: Consumer feedback by generation AUSTRALIA CANADA GERMANY MEXICO -13% 6% -14% 0% 35% 32% 29% 30% +4% 41% 46% +12% +1% 47% +6% 24% 24% 25% 22% +7% +2% -1% +2% NEW ZEALAND UNITED KINGDOM UNITED STATES GLOBAL (EXCEPT IRELAND) -11% -7% 3% +1% 34% +2% 33% 33% 34% 0% 42% 43% 44% +3% 42% +7% 25% 24% 22% 24% +4% +5% -1% 0% AUSTRALIA AVERAGE PRODUCT RATINGS BY UNITED STATES GENERATION & COUNTRY KEY Sum of 1 and 2 star % Sum of 3 star % Sum of 4 and 5 star % в) Вoomer x) Gen X м) Millennial New Zealand Millennials are the most positive worldwide. MEXICO IRELAND LANG AGE RE CONSUMER PREFERENCES LS EV ING Think consumers are getting more health conscious? Not in all categories, according to trends in language data. Average product ratings: Percentage of health-conscious language mentions in all product categories: Health & beauty 4.11 Health & beauty with allergy mention 03.26 Food 04.45 Healthy Allergy Organic Gluten Dietary O 4.56 mentions mentions mentions mentions mentions Food with organic mention 1 Star 2 Stars 3 Stars 4 Stars 5 Stars .30% Percent of healthy mentions in food category: .25% 8% 7% .20% TREND 5% .15% 4% .10% 3% Organic mentions are trending downward. 2% 05% 1% 0% NEW RELEASES IMPACT SENTIMENT New versions of a product raise the bar and correlate with a decline in FOR PREVIOUS VERSIONS satisfaction with older versions. iPad 1 reviews iPad 2 reviews O 90 DAYS PRIOR TO NEW IPAD RELEASE O 90 DAYS POST NEW IPAD RELEASE O 90 DAYS PRIOR TO IPAD 2 RELEASE O 90 DAYS POST IPAD 2 RELEASE 93% 90% 88% 84% 8% 10% 5% 8% 6% 4% 2% 2% 1 and 2 star reviews 4 and 5 star reviews 1 and 2 star reviews 4 and 5 star reviews star reviews star reviews iPad 2 release date: 3.11.11 New iPad release date: 3.16.12 More signal. Less noise. b: See all the findings at TheConversationlndex.com. #bvindex4 bazaar voice" UNITED KINGDOM IEXCEPT IRELANDI CANADA SPAIN NEW ZEALAND FRANCE GERMANY LL.NVI JAN '12