The Continued Growth of Social Media

THE CONTINUED GROWTH OF Social Media VERSION 3.0 - Jan 2016 "When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals. " -Gary Vaynerchuk entrepreneur LIKE 888 IOK Active Users Worldwide (2010 - 2015) 1.960 total social media users 1.590 1.790 O 1.5B 1.400 1.4B 1.220 1.28 O 1B 1.1B 970 845 608 400M, 300 343M 241 316M 200M 185 288 230M t 150 70 117 100 100M 97M In 2010 2011 2012 2013 2014 2015 Annual social network user growth Worldwide (2012 - 2018) 17.3% 14.1% 12.5% 9.3% 8.7% 7.4% 6.8% 2012 2013 2014 2015 2016 2017 2018 World Population On Social Media 3 Billion Internet Users globally, nearly 45% of the world's population 2.1 billion people have social media accounts 1.7 billion people have active social media accounts 1B 2B ЗВ 7B Demographics Adults Age groups 71% 89% 82% 28% 18-29 30-49 28% 26% 65% 49% 23% 50-65 65+ Individual Figures Per social network platform 000 Facebook 1.55 Billion LIKE 42 mins monthly active users daily time spent 82% among millenials (18-24) who use internet 132 Million 7% estimated growth for 2015 (added users) Growth Among Adults (%) 2012-2015 Social Media Apps phone penetration (among 18-34) 75% mobile vs desktop 68% 32% growth in 2014: 50% 71% P 72% 69% urban suburban rural More facts 47% of internet users are on Facebook! • 4.5 billion likes are generated daily • Direct uploads of user videos to Facebook now exceed YouTube • Facebook serves 4 Billion daily video views Twitter 316 Million 17 mins monthly active users daily time spent )32% among millenials (18-24) who use internet 24% 21% 42 Million male users female users estimated growth for 2015 (added users) 000 Social Media Apps 44% Growth Among Adults (%) 2012-2015 phone penetration (among 18-34) 24% 53 Million mobile vs desktop 86% 14% U.S. residence users 25% P 23% 20 17% urban suburban rural More facts • Twitter has increased by more than 50 million users in the past year • Over 37% of Twitter users will buy from a brand they follow Pinterest 100+ Million 21 mins monthly active users daily time spent 37% among millenials (18-24) who use internet 15% 85% male users female users 181 Million estimated growth for 2015 (added users) Social Media Apps 106% phone penetration (among 18-34) Growth Among Adults (%) 2012-2015 18% growth in 2014: 43% 42 Million mobile vs desktop 92% 8% U.S. residence users 25% P 29% 20 30% urban suburban rural More facts • Pinterest users outside the U.S. - 45% • Growth in male monthly users in 2015 120 % • Percentage of Pins made by women 92% • Monthly Pinterest pageviews 2.5 Billion Instagram 400 Million 21 mins monthly active users daily time spent 55% among millenials (18-24) who use internet 51% 49% male users female users 128 Million estimated growth for 2015 (added users) Social Media Apps 106% phone penetration (among 18-34) Growth Among Adults (%) 2012-2015 43% (000 growth in 2014: 43% mobile vs desktop 77 Million 98% 2% U.S. residence users 28% 26% g 19% urban suburban rural More facts • 75 Million daily active users • Instagram users under age 35 - 90% • Percentage of Instagram users outside the U.S - 70% Reddit 200 Million 16 mins L) monthly active users daily time spent 64% 36% male users female users )110 Million U.S. residence users mobile vs desktop 86% 14% More facts • 36M user accounts • Largest demo for Reddit 18-29 year old males - 15% • Number of communities, or subreddits, has increased more than six- fold in the past five years. Google+ 343 Million 7 mins monthly active users daily time spent )44% among millenials (18-24) who use internet 74% 26% male users female users Social Media Apps mobile vs desktop 86% 14% phone penetration (among 18-34) 18% growth in 2014: 28% 165 Million U.S. residence users More facts • 2.2 billion Google+ profiles • In 2015 4-6 million users have made any public posts • Google+ is most used in Indonesia (83% of online pop.), India (82%) and Vietnam (80%) LinkedIn in 97 Million 10 mins L) monthly active users daily time spent )22% among millenials (18-24) who use internet 56% 44% male users female users 25% Growth Among Adults (%) 2012-2015 Social Media Apps phone penetration (among 18-34) 75% mobile vs desktop growth in 2014: 50% 26% 74% 107 Million U.S. residence users 32% PR 29% 20 14% urban suburban rural More facts • Linkedin users stretch • Number of Linkedin member pageviews Q2 2015 - 35 Billion • Percentage of millennials on LinkedIn (15-34) - 13% 200 countries and territories Tumblr 230 Million 34 mins L monthly active users daily time spent 16 Million estimated growth for 2015 (added users) 000 Social Media Apps phone penetration (among 18-34) 6% mobile vs desktop 46% 54% More facts • Number of Tumblr blogs - 217 Million • Posts Per Day - 113 Million • Percentage of 13-19 year olds who consider Tumblt their fav social network 61% Snapchat 200 Million 17 mins monthly active users daily time spent 32% among millenials (18-24) who use internet 30% 70% 000 male users female users mobile vs desktop Social Media Apps 100% 0% phone penetration (among 18-34) 33% 57 Million growth in 2014: 57% U.S. residence users IOK More facts • Amount of daily video views - 4 Billion 400 Million daily snaps • 77% of college students use Snapchat • 81% of users are the age of 13-24 brought to you by SEJ SearchEngine O pixelroad Journal designs SOURCES: www.trueship.com, www.pewinternet.org, www.hashmeta.com, www.statista.com, www.slideshare.net, www.sproutsocial.com, businessinsider.com, venturebeat.com ODDO0