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Context is King

CONTEXT IS KING PLAYLISTS CREATED Spotify powers consumers' lives, all day and across devices. 15b 148 41 OF THE TOP 100 PLAYLIST MINUTES SPENT NAMES LISTENING DAILY* *Cross-platform users 17 genre related context related MAKE EVERY CONNECTION COUNT The daily soundtrack 5am GETTING READY Most Popular Platform: Mobile ба Top Demos: Teens, Females Top Demo: Male 8-11a COMMUTE Peak Listening: Tuesday, Wednesday | FOCUS Most Popular Platform: Desktop Dominant Mood: Empowering Зр Most Popular Platform: Mobile 5p WORKOUT Peak Listening: Weekdays before 9am & after 5pm Dominant Mood: Sophisticated DINNER 7p Peak Listening: Weekends Top Demo: Teens Favorite Genres: Pop, Rap, 9p PARTY Dance & House Top Demo: Male CHILL 11p Favorite Genres: Indie Rock, Electronica 12am Learn more about playlist targeting on Spotify. spoti.fi/targeting Spotify | FOR BRANDS Source: Spotify internal data, 2015

Context is King

shared by azizaj on Apr 19
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A visualization that represents the evolution of listening to music based on context (e.g. activity, time of the day, mood).

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