VP of Marketing, B2B

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Visually is the world's marketplace for visual content. The San Francisco company seamlessly connects designers, analysts, journalists, animators, and developers with brands via its cloud-based collaboration tools and operational efficiencies. This speeds time to market and allows it to deliver high quality content at unprecedented scale and lightning speed. With 100,000 creatives on the platform and hundreds of projects a month, it is disrupting traditional agency models by bringing automation and analytics to the creative workflow.

Ready for a leadership role in a high-growth high-impact company? We’re looking for a VP of Marketing to increase awareness, reach and revenue. You will be responsible for our B2B marketing strategy and execution, including outbound marketing campaigns, content marketing, events, sales tools, messaging, and collateral. This leader will have had success defining and executing data-driven growth strategies that generate brand awareness and amplify the adoption of products worldwide.

What you’ll be doing:

• Build a successful marketing plan by defining market opportunities, communication strategy, and marketing requirements.
• Create and manage lead-generation campaigns that drive results, including direct mail/email, webinar, social media, case studies, customer references, and inside sales.
• Oversee development, production and distribution of promotional and collateral materials for our enterprise market, including web pages, service offering launches, data sheets, case studies, ROI-focused whitepapers, and other materials as needed.
• Manage an effective events program that includes a presence at relevant tradeshows, public sector events, and industry events.
• Track and report demand-generation performance metrics.
• Support thought leadership and broad B2B marketing tactics.
• Launch new commercial partners.
• Manage the B2B Marketing Team.

What you’ll bring:

• 7+ years of professional work experience, including at least 5+ years in a managerial role in a B2B company, in technology, product marketing and/ or digital marketing.
• Extensive experience with digital marketing, including webinar and video content marketing.
• Analytical ability with experience forecasting and managing budgets.
• Experience turning quantitative and qualitative data insights into actionable marketing recommendations.
• Keen customer insight and strong understanding of target audiences.
• Creative campaign marketing mentality.
• Excellent project management skills.
• Bachelor's degree or higher.