Content Strategy: Pick 'n' Mix

Pick 'n' mix for a sweet Content Strategy Variety is the spice of every content strategy. Get the mix just right to hit the sweet spot with your audience! OSTEPO landing Pages Two OSTEPO One Scoop traffic and direct visitors on your site! 55% increase in inbound leads when Your Website adding 5 landing pages to existing 10 Check your bag is fit for purpose! More landing pages + more calls to action = MORE CONVERSION A website health check will show what needs to be fixed to get the most WW from your content. Take your fill* •STEPO Three • *TIP: Best in class content marketers use 14 tactics on average • News Articles Features Exciting minty fresh bursts! Super sticky content to chew over! 90% of UK marketers 82% of consumers like publish news articles on their sites, making it the reading relevant branded content most-used content 48% of consumers feel marketing tactic Peppermint more positive about brands that publish relevant content 3 in 5 consumers read Toffees Twists branded content while looking at products to buy Blogs Newsletters Hundreds of flavour combinations to suit all tastes! Refreshing the minds of your customers each time! 57% of companies have acquired a customer via their blog Irrelevant and repetitive content are top reasons for unsubscribing Companies that blog 15 1 in 5 recipients spend Jelly Beans Refreshers times or more a month at least 1h/week engaging get 5 times more traffic than non-blogging with marketing emails MA companies Infographics Video Enjoy the flavour for longer! Pretty enjoyable! 90% of info transmitted UK internet users spend to the brain is visual 45% longer watching High-quality infographics online videos now than are 30x more likely in 2012 to be read than text 70% increase in visits Gobstoppers to video sites since 2011 Tazzies & Snowies Publishing infographics leads to an average 12% traffic growth Posts with videos attract 3 times more inbound links than plain text posts Case Studies White Papers The proof that you're top banana! Thought leadership to stand out from the crowd! 4th most-used content 58% of B2B marketers marketing tactic among UK businesses rank white papers the most effective content B2B marketers rank case marketing tactic studies the most effective method of Jelly Babies Foam 3 in 4 enterprise tech Bananas purchasers find white marketing with content papers very influential in decision making Tweets Facebook Posts A great way to spread your message! Engage with a wide variety of people! 1 in 3 marketers have 185% traffic increase generated leads when companies have through Twitter 1,000+ Likes 4 in 5 social media Companies with 51-100 followers generate 106% more traffic Candy Hearts Liquorice Allsorts users want to connect with brands on Facebook than those with 25 or fewer We also Stock CAN'T FIND WHAT YOU ARE LOOKING FOR? JUST ASK ME! Press Releases Animation How-to Guides And more! http://offers.hubspot.com/marketing-benchmarks-from-7000-businesses http://contentmarketinginstitute.com/wp-content/uploads/2013/03/UK_Research_CMI_2013_Final-3.pdf http://www.the-cma.com/uploads/documents/cma-01.jpg http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_2012_state_of_inbound_marketing-pdf http://www.exacttarget.com/resources/SFF8.pdf http://emailstatcenter.com/Usage.html http://www.customermagnetism.com/infographics/what-is-an-infographic/ http://www.experian.com/blogs/hitwise-uk/2013/03/26/online-video-exceeds-1-billion-visits-a-month/ http://www.mediabistro.com/alltwitter/digital-marketing-2011_b15395 http://www.eccolomedia.com/IMAGES/PUBLICATIONS/2012_B2B_Technology_Collateral_Survey_Report.pdf http://www.thinkstockphotos.co.uk/ ContentPLUS GROW ONLINE WITH CONTENT www.contentplus.co.uk [email protected] 0207 517 2260 .**....**..…**.