The Content Marketing Matrix
ARTICLES EBOOKS ENEWS EVENTS RATINGS
REPORTS AND W/PEPES
DATA SHEET & PRICE GUIDE
What are your marketing goals for content?
To help review your content marketing options for your B2C, B2B or not-for-profit organization, and map content formats against customer purchase intent and decision style.
Use the four quadrants Entertain, Inspire, Educate and Convince as a starting point to spark your own ideas.
Let us know what you think @smartinsights and www.smartinsights.com
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