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The content marketing matrix

The Content Marketing Matrix

Awareness Purchase
Emotional Rational

ENTERTAIN
COMPETITIONS
QUIZZES
VIRALS
GAMES
BRANDED VIDOES

WIDGETS

INSPIRE
CELEBRITY ENDORSEMENTS
COMMUNITY FORUMS
REVIEWS

ARTICLES EBOOKS ENEWS EVENTS RATINGS

EDUCATE
INFOGRAPHICS
PRESS RELEASES
GUIDES
TREND REPORTS

DEMO VIDEOS
REPORTS AND W/PEPES

CONVINCE
PRODUCT FEATURES
CASE STUDIES
INTERACTIVE DEMOS
CHECKLIST
DATA SHEET & PRICE GUIDE
WEBINARS
CALCULATIONS

What are your marketing goals for content?

To help review your content marketing options for your B2C, B2B or not-for-profit organization, and map content formats against customer purchase intent and decision style.

Use the four quadrants Entertain, Inspire, Educate and Convince as a starting point to spark your own ideas.

Let us know what you think @smartinsights and www.smartinsights.com

The content marketing matrix

shared by smartinsights on May 16, 2012 in Business

The content marketing matrix

shared by smartinsights on May 16, 2012 in Business

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We created this to help companies and agencies brainstorm ideas for content media marketing for different objectives.
Rank: 146 of 16632 in Business

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