Content Marketing - The Foundations

The Right Foundations for Content Marketing When it comes to marketing of ANY kind, the old adage that Content is King is true. But with the growth of digital and online marketing it is proving to be much MORE than King today. Content marketing is here to stay. So who wants all this content? The sad 8 truth An unbelievably low 18% of marketers focus on producing really high quality content to syndicate online 1. The social networks want it 18% 2. Websites and blogs want it 3. Video platforms want it Of these marketers, just over 25% of their budget is spent on activity related to content marketing 4. The search engines want it 25% WHY? Because users DEMAND it today Your Content Hubs - Pointing to Your Brand Articles & PR Infographics Content Hub Content Hub Your Brand Video Mini Sites Content Hub Content Hub Whitepapers Social Media Content Hub Content Hub All of your focus should not just be on producing half-baked content that you can add a link to in hope of benefitting your SEO activity but on producing HIGH QUALITY content that engages people, conveys the values of your brand and your company. It is about communicating your brand, your expertise and the benefits of buying from you. More Leads from Content 67% MORE Companies Not Blogging Companies Engaged in Regular Blogging 1 in 5 web users spend time surfing the Internet on content-led sites Number of Leads Why is Content Now in DEMAND More Than Ever? TRUST SALES 60% of consumers trust a company that produces custom content If your customers are spending time surfing the Internet for content-led sites and they tend to trust brands that are producing custom content for their audience, why would you not want to have a content marketing strategy in place? 62% content of companies outsource their time content creation to save HodgesNet Content marketing can be very time consuming to get right and to syndicate it online in the best possible places to get the right exposure. HodgesNet is a leading content marketing and SEO agency based in the United Kingdom. With our team of researchers, graphic designers, copywriters and SEO geeks, content marketing couldn't be easier! www.HodgesNet.co.uk Using the POWER of the Internet for MORE profit +44(0)1793 608777 Sources: http://www.b2bmarketinginsider.com/content-marketing/the-cost-of-bad-content http://www.contentmarketinginstitute.com/wp-content/uploads/2011/12/B2B_Content_Marketing 2012.pdf http://www.customcontentcouncil.com/news/roper-finds-majority-consumers-value-custom-media http://socialmediab2b.com/2012/03/b2b-social-media-leads-infographic/ http://www.the-cma.com/uploads/documents/cma-01.jpg