Content Marketing: A Focus on the Future

CONTENT MARKETING A Focus on the Future What Do CMOS Say? 95% 66% 87% said that content marketing is important to their business in 2014. expect their content marketing efforts to yield a positive ROI in 2014. say social media the most engaging digital medium for serving real time content. Over 70% 95% believe that creating and finding new, timely, and engaging content is one of the biggest challenges in 2014. expressed concern about building a strong content marketing program. What's Ahead for Content Marketing? 57% 71% 19% of marketers plan to increase or maintain their content management spend in 2014. are already using a content management system - and 19% more plan to use one in the next year. of CEOS cite creating quality content as a top priority. Sources: Mass Relevance 2014 CMO Study ExactTarget 2014 State of Marketing Report HubSpot 2013 State of Inbound Marketing Report CICeron We Build Brand Advocacy.