Content Marketing Distribution for B2B Marketers

CONTENT MARKETING DISTRIBUTION Influence&CO HACKS & STATS Interesting on social media.' Mastering a content distribution plan for these channels can help raise brand awareness, encourage growth, and increase social sharing - ultimately maximizing your content's potential. eg content is one of the top three reasons people follow B2B brands তি COMMONLY USED OUTLETS O LINKEDIN 94% O TWITTER 88% O FACEBOOK 84% O YOUTUBE 72% TOP FOUR CHANNELS USED BY B2B MARKETERS OTHERS Y YOUTUBE FACEBOOK TWITTER LINKEDIN O GOOGLE+ 64% O SLIDESHARE 41% LESS COMMON Fewer than 20% of B2B marketers said they use the following social media platforms: Flickr (14%), StumbleUpon (12%), Foursquore (11), Tumblr (10), Vine (9), and Snapchot (5%). O PINTEREST 33% O INSTAGRAM 24% LINKEDIN PERFECT FOR B2B CONTENT DISTRIBUTION, LINKEDIN IS THE MOST POPULAR CHANNEL WITH 94% USAGE AMONG B2B MARKETERS. STATISTICS Y 91% of "content revolutionaries" use LinkedIn to post industry relevant content. SHARE FROM THE BEST BEST PRACTICES When sharing your published content, don't Just use headlines and links. Pul out any stotistics, key insights, or unigue quodes from the orticle to spork engogement PROMOTE CUSTOM CONTENT Best proctices from Linkedin suggest posting 20 times per month, which equols obout one post per weekday. Responding to discussions in relevant Linkedin groups will gomer further exposure ond estoblish crediblity. Make sure you reply to questions or comments 82% of prospects say that content tailored to their industry is more valuable. ... LINKEDIN PRO TIP Y LEADERS SHOULD POST Encourage key leaders in your company to publish content on the Linkedin publishing platform or repost content there. If you do the latter, make sure to link back to the original. By establishing a following on Linkedin, you have the opportunity to build trust and credibility with a new audience. TWITTER TWITTER IS OFTEN REFERRED TO AS THE "COCKTAIL PARTY" OF SOCIAL NETWORKS BECAUSE IT ALLOWS USERS TO EASILY AND NATURALLY CONNECT WITH INTERESTING PEOPLE THEY DON'T KNOW "IN REAL LIFE." STATISTICS - 60% of large companies have acquired customers through Twitter. BEST PRACTICES - Ose imoges and hashtogs According to o study from Twittes photos gorner o 35% increose in retweets ond hashtogs result in o 16% increose. RAISE BRAND AWARENESS Follow the rule of thirds. For each self serving update, share one relevant user generated piece of content and send out one retweet Tweet obout the some content multiple 67% of Twitter times -si times or more - ond trock users are more likely to buy from brands they follow. shares using tools ke Bily. Repeoting o os much performance os the initial tweet." TWITTER PRO TIP Y JOIN THE CONVERSATION With companies tweeting more than 10 times a day, the Twitterverse can get cluttered, but it also can offer the opportunity to start valuable conversations. Shore content that you create, follow relevant hashtags, and (only if you can avoid being too salesy) tweet at others who are talking about your content topics. O FACEBOOK FACEBOOK USERS LOVE INTERACTIVE CONTENT. ADD COMPELLING VISUALS TO YOUR POSTS AND TRY INNOVATIVE МЕТНODS OF DISTRIBUTION, INCLUDING CONTESTS. STATISTICS Infographics had the greatest increase in usage over the past year - up to 62% from 51%. ENGAGE YOUR AUDIENCE BEST PRACTICES Drive oudience engogement by diversitying your stotus updates. Use a comblnotion of quotes, Imoges, ond stotistics from your content. FAMILIARZE YOUR AUDIENCE Only publish once or twice a day. According to e study by Sociolbokers, top brands on Focebook publish on overoge of once per day" 1 Ih oddition to posting new contert, Articles with consider posting obout company culture ond team events to give users o chonce Images get 94% more views." to interoct on a more personal level FACEBOOK PRO TIP USE VISUAL TOOLS Get visual with your content. We already know images increase engagement on Facebook, so instead of creating graphics starting from scratch, use free tools such as Canva to showcase quotes and statistics from an articie in a visually appealing way. • YOUTUBE BY 2017, ONLINE VIDEO WILL MAKE UP NEARLY 70% OF CONSUMER INTERNET TRAFFIC. AND YOUTUBE REACHES MORE U.S. ADULTS AGED 18-34 THAN ANY CABLE NETWORK." STATISTICS HELP EDUCATE LEADS 90% of Internet users say their purchase decisions are aided by watching videos about the product or service they are considering." BEST PRACTICES </> Enoble embedding on new videos. Your team can embed videos on owned media, and outside users can embed videos on their poges. CONNECT WITHIN INDUSTRY Use seorchoble descriptions and togs but no keyword stuffinal Ad your website's URL in the description to make it eosy to visit your site ond leam more. 50% of executives Consider using annototions - these popup hyperlinks are o chance to include a coll to oction in your video and can potentialy increose brond engogement watch business- related videos once a week." YOUTUBE PRO TIP - EMBRACE DIFFERENT MEDIUMS Your content docsn't always have to be text. Using video content such as webinars helps reach new audiences and gives them more opportunities to interact with your company. Once you start publishing video content, you should consistently analyze your content's data to make better ROI-driven decisions. Influence&CO. Sources biog rfuenonandoo.com/ntboundo-getyourte-on-board cortont-marketngwwwsdharenet/CM bab-cortent-maretng benchmas-budget-and-bendsnorth-america-by.contort-motng-int.ce-and-oretngpros3 buoneslned oomvmartinosioncrerette genertes demandms kapotoom/oortant mareing un ly kty0buyoioanwwwmpressiabs.com/oong-head-cortertmarktng-tend-20s 0 wwwsooabaken.com/biogsoho oten-souldyou-post onoufacebook pages wvebomaetingetnearcheserchresartclesmages gtemoreves esethout aateerkacost.com/oortert gy-2 oat wwwitcom/adeomaatng KA w dreyco/biogavidomarketng tos ons- markelo.com/ otoe-t0-devke great-corrt NogitwiBencom/ twet enggemetegsometics