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Content Marketing in Australia: Are We Doing it Right?

shared by CuratedContent on Nov 28, 2013 in Social Media

Content Marketing in Australia: Are We Doing it Right?

shared by CuratedContent on Nov 28, 2013 in Social Media

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Maybe the problem with Australian Marketers lies in the metrics we use to measure content marketing success -brand awareness and web traffic are rated as more important than actual sales.
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