Content Marketing 2014

CONTENT 2014 Minerva Copywriting MARKETING Content marketing costs 62% less than traditional marketing and generates about three times as many leads 62% http://www.demandmetric.com/ content/content-marketing-infographic The average B2B marketer uses 12 different content marketing tactics GO http://www.iab.net/media/file/ B2BResearch2014.pdf The most common content marketing tactic is social media, used by 87% of marketers 87% -http://www.iab.net/media/file/ B2BResearch2014.pdf Brand awareness is a 82% content marketing goal for 82% of organisations http://www.iab.net/media/file/ B2BResearch2014.pdf 63% of marketers use website 63% traffic as an indicator of content marketing success http://www.iab.net/media/file/ B2BResearch2014.pdf 69% of content marketers 69% feel a lack of time is their greatest challenge http://www.iab.net/media/file/ B2BResearch2014.pdf 50% of consumer time 50% online is spent engaging with custom content http://blog.hubspot.com/marketing/13-spooky- - stats-to-scare-your-boss-into-better-marketing 27 million pieces of content are shared each day http://www.slideshare.net/duckofdoom/ - aol-nielsen-content-sharing-study www.minervacopywriting.co.uk