Content Marketing

CUSTOMIZED & BRANDED CONTENT: ON THE RISE More and more brands and businesses are turning to outsourced creative branded content to help them excel in today's technological marketplace. Blog posts that are interesting and well written receive lots of natural attention and are regularly shared on social media websites. According to the 12th annual industry study by the Custom Content Council, branded content marketing has grown at record levels over the past few years. 13% 79% It shows a 13% increase in spending for the last two percent of marketers who are shifting rapidly into branded years. content 52% 74% of companies are reporting that they outsourced some portion of at least one type of branded content creation in 66% 2012. Between 66% -74% of content created for print, electronic and other marketing ends up being used in social media efforts. Outsourcing Spending: The average total branded content outsourcing spending was a record $371,364 Looking exclusively at the companies that outsourced, the average spend was even higher at $987,417. Content Spending: The total spent on branded content per company rose compared to the last two year average to a total of $1,725,736 (up from $1,640, 107) 38% of respondents felt their branded content budgets would increase in the coming year BRAND LOYALTY EDUCATING CUSTOMERS UP-SELLING CUSTOMER RETENTION TOP FOUR REASONS FOR USING BRANDED CONTENT Among the more than 170 companies that took the survey were: STATE FARM GraybaR Auto Life Fire works to your advantage INSURANCE Manpower TOWERS WATSON VALUEOPTIONS Sinkist goodwill and many more... Content for the web should be written with readability in mind. Brands that do not provide written content that reflects an understanding of internet readability research are losing some of their potential audience. The Internet poses unique challenges and opportunities in regard to how information is consumed. Some of the many elements of readability that require attention are... Color choices Fonts vary in readability. In print, serif fonts are easier to read, but online, sans serif fonts are more readable. Proper use of contrasting colors Are you using the right Column widths SIZE not too narrow, not to wide font? Does the content use concise, objective language at an appropriate reading level used? Page organization is everything laid out for readability? Those who tailor their messages in CONCISE, objective language "Scannability" how visitors quickly look through a page. Grammatical and spelling errors at an appropriate reading level for there the werst their audience can achieve a better response. Even the best writers must be familiar with research regarding readability for them to succeed online. READABLE CONTENT.com Source: http://www.customcontentcouncil.com/news/new-survey-shows-continued-growth-content-spending Source: http://www.webmarketingnow.com/tips/content-readability-essential.html CUSTOMIZED & BRANDED CONTENT: ON THE RISE More and more brands and businesses are turning to outsourced creative branded content to help them excel in today's technological marketplace. Blog posts that are interesting and well written receive lots of natural attention and are regularly shared on social media websites. According to the 12th annual industry study by the Custom Content Council, branded content marketing has grown at record levels over the past few years. 13% 79% It shows a 13% increase in spending for the last two percent of marketers who are shifting rapidly into branded years. content 52% 74% of companies are reporting that they outsourced some portion of at least one type of branded content creation in 66% 2012. Between 66% -74% of content created for print, electronic and other marketing ends up being used in social media efforts. Outsourcing Spending: The average total branded content outsourcing spending was a record $371,364 Looking exclusively at the companies that outsourced, the average spend was even higher at $987,417. Content Spending: The total spent on branded content per company rose compared to the last two year average to a total of $1,725,736 (up from $1,640, 107) 38% of respondents felt their branded content budgets would increase in the coming year BRAND LOYALTY EDUCATING CUSTOMERS UP-SELLING CUSTOMER RETENTION TOP FOUR REASONS FOR USING BRANDED CONTENT Among the more than 170 companies that took the survey were: STATE FARM GraybaR Auto Life Fire works to your advantage INSURANCE Manpower TOWERS WATSON VALUEOPTIONS Sinkist goodwill and many more... Content for the web should be written with readability in mind. Brands that do not provide written content that reflects an understanding of internet readability research are losing some of their potential audience. The Internet poses unique challenges and opportunities in regard to how information is consumed. Some of the many elements of readability that require attention are... Color choices Fonts vary in readability. In print, serif fonts are easier to read, but online, sans serif fonts are more readable. Proper use of contrasting colors Are you using the right Column widths SIZE not too narrow, not to wide font? Does the content use concise, objective language at an appropriate reading level used? Page organization is everything laid out for readability? Those who tailor their messages in CONCISE, objective language "Scannability" how visitors quickly look through a page. Grammatical and spelling errors at an appropriate reading level for there the werst their audience can achieve a better response. Even the best writers must be familiar with research regarding readability for them to succeed online. READABLE CONTENT.com Source: http://www.customcontentcouncil.com/news/new-survey-shows-continued-growth-content-spending Source: http://www.webmarketingnow.com/tips/content-readability-essential.html