Consumer Views on SMS Marketing

CONSUMER ATTITUDES TO SMS MARKETING AND TEXTS ALERTS [SURVEY] Text Marketer commissioned one of the largest and most comprehensive surveys into consumer attitudes towards receiving texts from corporate organisations. Over 3 MonTHs, 1,368 Consumers Were Surveyed OUR GoaL: This survey aims to resolve many unanswered questions of SMS marketing, gaining useful insights into what consumers think when they receive texts from corporate organisations. This will help mobile marketers to shape their SMS marketing campaigns accordingly. CONSUMER VIEWS ON MARKETING TEXTS Views on Text Frequency How many marketing texts have you received from businesses in the past month? 1-3 4-6 7-10 +10 31% 30% 22% 11% 6% # Messages Received 61% of people receive a very small number of business texts each month. Have you received any marketing texts from companies or brands that you have purchased from in the past 3 months? Yes No Only one out of ten people surveyed receive follow up texts from brands they've recently purchased from. 12% 88% Views On Special Offers Would you like to receive text offers or discounts from companies that you have purchased from in the past 3 months? No Yes Two thirds of consumers indicate they would like to receive texts with special offers and discounts. 32% 68% How likely are you to respond to a text offer sent by a company that you have purchased from? 15% 33% 39% 13% Highly likely Quite likely Not very Likely Not at all likely 48% of people are either highly likely or quite likely to respond to an offer sent to them by text. Views On Follow-up Methods How would you prefer to respond to an offer sent to you by text? 41% 35% 24% By replying to the text and receiving a call By clicking a link to a mobile optimised website By phoning the company directly Simple, mobile friendly solutions get the best response. Views On SMS Marketing Complementing Email Would you like to receive texts from companies alerting you to offers that they have sent you by email? No Yes Complement your email campaigns with an effective mobile marketing strategy. 33% 67% Views On Mobile Subscriptions How likely are you to join a text offers list with a company or organisation you know and trust? 19% 30% 31% 20% Highly likely Quite likely Not very Likely Not at all likely 49% of customers are either highly likely or quite likely to opt-in for special offers via text messaging. Views On Contacting A Company By SMS Would you like to be able to send a general enquiry to a company by text message? No Yes Customers like the option to enquire by text, despite the availability of alternative methods. 29% 71% VIEWS ON NON-MARKETING TEXT ALERTS There is huge but unfulfilled demand for companies to use SMS for appointment reminders, delivery and order notifications. Have you received any appointment reminder texts in the past 3 months? Would you like to receive text reminders for all of your appointments? 71% 84% 84% 61% Have you received any order confirmation texts Would you like to receive order confirmations by SMS on all orders that you place online? in the past 3 months? 74% 89% ............- Have you received any delivery notifications by text in the past 3 months? Would you like to receive delivery notification texts on all of your deliveries? U No Yes VIEWS ON OPTING OUT It is vitally important that you have methods in place to allow people to opt-out of SMS marketing campaigns. This will help your brand to be seen as a reliable supplier by customers. VERY IMPORTANT Quite important Not very important 1% 92% 6% How important is it for you to be able to opt-out of marketing messages? Not at all important 1% YES 79% Would you trust companies more if they included an opt-out message in their marketing texts? No 21% NO Would you ever buy a product or service from a company that didn't include an opt-out message in their marketing text? 85% Yes 15% BIO: TEXT marketer Text Marketer are a provider of business SMS services who aim to give their customers the best SMS tools at the lowest possible price. We Deliver. You Save. http://www.textmarketer.co.uk ......