Text Marketer have carried out an extensive survey on 1,350 consumers in to their attitudes to SMS marketing. The results highlight that 84% of customers want to receive appointment reminders, 61% want order confirmations and 89% would like delivery notifications via text; showing there are a lot of ways to market through this channel that customers love. 48% of consumers are also likely to respond to a text from a company they have previously purchased from. Consumers love special offers by text and like to be able to ask questions to companies via text messages.