Consumer Electronics Usage Report

Consumer Electronics Usage Report - Infographics GIZGĄ An Info graphic from Gizga GIZMOS & GADGETS • Which of these consumer electronics do you plan to purchase in the next 12 months? 41% 36% 33% 23% Digital photo Camra 11% 11% GPS device Blu-ray DVD player 10% 10% Basic mobile phone Health and fitness device 9% 9% eBook reader Digital video camera 8% Game console 7% 7% Digital home music system 6% Portable music player Portable gaming device 4% 4% Regular TV- CRT or tube DVR 3% 3% DVD player - not Blu - ray • Which of the following consumer electronics do you currently own? 2009 26% 2010 26% Samrtphone 2011 48% 58% 2012 8% 14% 25% Table 45% 51% HDTV 58% 45% 14% 18% Blu-ray DVD Player 24% 22% 30% GPS device 21% 34% 7% eBoot reader 8% 14% 91% 92% HC 90% 94% Digital video camera Hortable music player Health and fitneas device 21% 20% 20% DVR 20% 13% 77% 74% 73% Digital photo camera 68% 63% 55% Regular TV-CRT or tute 43% 47% 77% 54% DVD Player - not Blu - ray 54% 44% • What device do you use for your activities? PC (Desktop - laptop - network - ultratek) 92% Emailing 33% 14% | 2% Mobile phone smartphone 88% Searching for/ ading general newa lablet computer 35% and information on the Internet 14% 14% TV 29% Texting - SMS - MMS 87% 7% 2% Watching broadcast TV or cable 10% ahows (at the time they are 8% 5% broadcast) 85% 93% Online ahopping - eCommerce 16% 13% 3% 68% Using mapa and global positioning; 49% getting directiona 12% 81% Liatening to music atored 48% 14% 9% on my device 83% Playing game3 40% 16% 11% 81% Connecting with people/playing 40% gamea on social networking aites 10% 5% 83% Downloading and uaing new appa 30% 16% 5% 53% Watching ahows - movies videos on demand 11% 13% 56% • Do you do any of the following over your mobile device? Yes No, but planning to 45% 24% 35% 34% 13% 30% 12% 29% 10% 8% 21% 22% 22% 21% 20% Make payments Monitor control home locking systems Monitor control heating/ air-conditioning systems Transfer health data (test results) to a remote location Control home audio/video in stores systems • How important is it for you to have all or almost all your devices using the same operating system? Strong users Total sample 17% Extremely important 22% 44% 27% Very important 52% 30% 33% Somewhat important 31% 16% Hardly important at all 13% 7% Not at all important 4% • Which of these consumer electronics do you plan to purchase in the next 12 months? Strong users Total sample 33% Smartphone 50% 29% Pc* 43% 20% HDTV** 46% 16% Tablet 31% 9% Digital photo camera 15% 6% GPS device 16% 10% Basic mobile phone 10% 7% Blu-ray DVD player 13% 7% eBook reader 13% 5% Health and titness device 14% 3% Digital viceo camera 12% 6% Game corsale 9% 3% Digital home music system 11% 4% Portable music player 9% 3% Portable gaming player 9% In the past 12 months approximately how • much have you spent on consumer electronics? And how much do you plan to spend in the next 12 months? Average spent in the past 12 months (USD) Purchase plans in the next 12 months (USD) $1,251 China $1,489 $1,080 Brazil $1,323 $1,046 Russia $1,225 $1,031 Japan $1,068 $1,012 India $1,289 $940 South Africa $1,164 $927 Germany $1,082 $904 France $957 $869 Sweden $1,010 $B48 US $970 $B47 UK $960 Reference : http://www.accenture.com/SiteCollectionDocuments/PDF/2013- Acenture-Consumer-Electronics-Products-and-Services-Usage- Report.pdf IIII