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Consumer Decision Making Process

Consumer Decision Making Process 01 Need Recognition The first step is to realize/recognize the need. For example: Communication is a need. 02 Search for Information Check what kind of products can be used to satisfy the need. For example: Need for communication can be satisfied with an old schooled mobile phone or a smart phone. 03 Evaluation of Alternatives The consumer now evaluates all products and brands which satisfy his need. For Example: Smartphones are expensive but satisfy various needs, while old-schooled phones are cheap. 04 Purchase Decision Make the appropriate purchase. For Example: The consumer needs a durable cheap phone. Hence he would purchase a simple Nokia phone. 05 Post-Purchase Evaluation After the purchase is made, the consumer analyzes if he has made the right decision. In case, if he realizes that he has made the wrong decision, he faces Cognitive Dissonance. If he has made the right decision, he faces delight.

Consumer Decision Making Process

shared by sandrajames on Feb 04
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This info graphic describes briefly, a consumer’s decision making process. Whenever a consumer would buy a product or consume a service, the consumer would go through a particular thinking process. ...

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Sandra James

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Business
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