Computing & Electronics Holiday Shopping Results

ci сі channel" |intelligence COMPUTING & ELECTRONICS HOLIDAY SHOPPING RESULTS A LOOK AT THE TOP CATEGORIES AND PRODUCTS BASED ON THE CI INDEX, THE ELECTRONICS AND COMPUTING CATEGORY REPRESENTED 45% OF TRACKED SALES GOING ELECTRONICS AND COMPUTING INTO THE THANKSGIVING WEEKEND. was the hot category during the week of Thanksgiving with a sales increase of 538% from the beginning of October. ELECTRONICS AND COMPUTING PERCENTAGE OF TRACKED SALES 50% 45% 40% 45% 35% 39% 30% 25% 30% 26% 20% 23% 22% LEADING UP TO THANKSGIVING WEEKEND 15% 10% 5% 0% OCT.28 WK 44 NOV.04 WK 45 NOV.11 WK 46 NOV.18 WK 47 NOV.25 DEC.02 WK 48 WK 49 Based on CI Index for ARE THESE PRODUCTS IN YOUR STOCKING? Consumer & Electronics HOT PRODUCTS FOR ELECTRONICS Category: AND COMPUTING WEEK OF NOV. 11: - Clicks slightly higher APPLE - IPOD TOUCH than sales 1 Clicks were UP 69% " Sales were UP 51% APPLE - IPAD 2 16GB WIFI SAMSUNG - 55" CLASS - LED - 1080P HDTV SAMSUNG THANKSGIVING WEEK: 1 Sales almost doubled SAMSUNG - 15.6" LAPTOP - 4GB MEMORY - 500GB SAMSUNG clicks 1 Clicks were UP 258% 1 Sales were UP 538% CANON - T3 18-55IS DSLR CAMERA Canon HP - ENVY 15.6" LAPTOP - 8GB MEMORY - 750GB Consumers were purchasing * Source: Data compared to CI Index from week of 10.7 - 10.13. U.S. sales and clicks information is tracked across all channels and retail partners for Cl's entire product offering. All trademarks are property of their respective owners. ©2012. All Rights Reserved. at almost twice the rate that they were searching for products during the week of Thanksgiving * w w W.CIBOOST. COM 45% SALES OF TOTAL SALES