Computer and Video Games in Australia

COMPUTER AND VIDEO gettyimages GAMES IN AUSTRALIA Multiple screens and multiple devices are now commonplace in gaming, and the profile of the gamer is nearly synonymous with the profile of the typical Australian. Proliferation of smartphones and the rise of social games, coupled with the introduction of kinetic technology, are changing the gaming landscape in Australia. So what does the industry evolution look like down under? 93% (24 LOADING 47% Daily 32 years old of gamers are female of households have a device for playing games average age of an Australian gamer typical game frequency MUMS DADS 86% of gaming parents play with their children play more on PCs and play more on consoles mobiles 98% of homes with children play computer games PASS TIME FUN why mobile gamers play why PC and console gamers play KEEP MIND ACTIVE SOCIAL INTERACTION 63% Console 22% why older adult gamers play why younger adult gamers play Handheld GAME DEVICES PLAYED IN GAMER HOMES Tablet $5 Mobile 47% 87% PC 53% of game households have three or more screens average in-app spend "last month" for all game households OVER 120 GAME DEVELOPMENT COMPANIES $1.16 billion 8% Vs projected growth rate of spending on games video game industry sales annually generates more than the total box office sales in Australia TOP REASONS WHY GAMERS SAY THEY PURCHASE A COMPUTER OR VIDEO GAME quality of game graphics word of mouth an interesting storyline a sequel to a favorite game GETTY IMAGES IS HERE TO HELP With the growth of the gaming market, the need for more, and better, content to engage audiences is stronger than ever. OVER 90.000.000 MILLION IMAGE FILES 300,000+ 1,800,000+ music tracks and sound effects for video games video clips for game trailers and promotion Global diversity of content 360° 3D CGI and background professional athlete images Celebrity and Vectors, illustrations, icon sets stills and footage photography on assignment Complimentary research services portraits 1. Game Developers' Association of Australla 2. ESA, 2012 Esential Facts about the Computer and Video Game Industry. US Primary source: Digital Australla 2014 (DA14), Bond University, via Interactive Games & Entertalnment Assoclation, Australla e.gettyimages.com.au/gaming 1800 500 141 MOVIE