2012 SEO Industry Survey Results

2012 SEO INDUSTRY SURVEY RESULTS WHAT TASKS DO SEO PROFESSIONALS DO? 76% 74% 69% 64% 64% SOCIAL ANALYTIC COMPETITIVE COMPETITIVE SOCIAL Set up/ran a Facebook business page Analyzed/tracked site speed and page-load times Analyzed competitors' back-links for opportunities Analyzed competitors' content for inspiration or opportunities Set up a Google+ business profile 63% 59% 58% 57% 55% ANALYTICS CONTENT ON-PAGE ANALYTICS SEO Started a new blog or invested heavily in blogging Employed conversion tracking to improve ROI Focused on Local SEO: Google Places, local keyword targeting, Used rel="canonical" to Analyzed [not provided] data in Google Analytics control duplicate content etc. KINDS OF CONTENT ARTICLES & GUIDES RESPONSES : 68 AUDIO, MUSIC, OR PODCASTS RESPONSES : 8 BLOG POSTS RESPONSES : 73 E-NEWS LETTERS RESPONSES : 44 IMAGES-GRAPHICS, PHOTOGRAPHY E.T.C RESPONSES : 37 INFOGRAPHICS RESPONSES : 25 POLLS & SURVEYS RESPONSES : 22 PRESS RELEASE RESPONSES : 48 SOCIAL MEDIA CONTENT RESPONSES : 69 VIDEOS RESPONSES : 36 WHITE PAPERS RESPONSES : 21 TOOLS FOR SEO 55% SEOMOZ & OPEN SITE EXPLORER 17% MAJESTIC SEO 17% RAVEN 13% SEMRUSH 10% SCREAMING FROG 9% MARKET SAMURAI 8% ADVANCED WEB RANKING 8% LINK ASSISTANT, RANK TRACKER, ETC. 7% WORDTRACKE 7% SPYFU WWW.SOCIALMEDIAINZMINUTES.COM searchenginewatch.com/article/2200182/2012-SEO-Industry-Survey-Results-Share-Salaries-Tools-Tactics-More