What's the Real Cost of an Event App?

guidebook PRESENTS THE REAL COST OF AN EVENT APP . Why mobile? Event planners are moving to mobile to: Save money on printing and reduce waste Open the doors to dynamic, interactive, elegant event guides Some planners worry I can't fit an event app into my budget. But did you know? Source: State of Mobile Event Technology Annual Report | Guidebook 2014 • The cost of an Site rental event app is: Catering On average, less than $5 per attendee Entertainment Only 1.2% of your per-person budget Marketing Administration Swag/gifts O Event app In 1.2% contrast to using a handy mobile event app. Printing paper programs COSTS MORE . than 2x as much. THINGS YOU CAN'T D O WITH PAPER PRINTING Make instant Facilitate Sell trackable, Interact directly content changes networking dynamic sponsor ads (revenue!) with attendees: messaging, feedback, polling and more How can you fit an event app into your budget? Use pitchers and water coolers instead of bottles (the earth will thank you) Cut out pie at the keynote luncheon (who wants it, anyway?) Don't give out tote bags for lugging around paper (you won't need them now) Offer creative specialty cocktails instead of a full bar (what a memorable touch) Do you need to give out corporate logo-branded baseball hats? (dorky) Some real stats about event apps Did you know? 92% of planners say their adoption of event apps has produced a positive ROI. 92% And: 82% of planners say they can reduce or remove printing by moving to mobile. 82% Want more specifics on event app costs? AVERAGE APP COSTS BY EVENT TYPE AND SIZE 25,000+ PERSON. Your average cost: Fan convention $0.05 per attendee 0.06% of your per-attendee budget * This is less than HALF of what your average printing costs would be 4,000 PERSON. Your average cost: Customer-facing corporate event 0.47% of your per-attendee budget $1.66 per attendee * This is less than HALF of what your average printing costs would be 1,250 PERSON. Your average cost: Association meeting .$3.48 per attendee 1.76% of your per-attendee budget * This is less than HALF of what your average printing costs would be 1,250 PERSON Your average cost: $4.12 Professional development conference per attendee 2.08% of your per-attendee budget * This is less than HALF of what your average printing costs would be 300 PERSON . Your average cost: Wedding $5.67 per attende 1.95% of your per-attendee budget * This is less than HALF of what your average printing costs would be 25 PERSON . Your average cost: $35.00 Executive corporate meeting per attendee 5.6% of your per-attendee budget * This is less than HALF of what your average printing costs would be Want to get started? Guidebook lets you build and publish a fully-working mobile guide to anything... FOR FREE Visit guidebook.com and build yours in just minutes. guidebook • Source for all data: State of Mobile Event Technology Annual Report | Guidebook 2014 • %24 .......* ..... 2 ...... H...... .......