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QUICK REFERENCE SHEET FOR DESIGNERS
CREATED WITH INK;
START WITH WHITE. ADD COLOR.
CREATED WITH LIGHT:
START WITH BLACK, ADD COLOR.
PRIMARY SECONDARY TERTIARY COMPLEMENTARY ANALOGOUS
INTENSE FIRE &f BLOOD.
ENERGY, WAR, DANGER,. LOVE
DEPTH, STABILITY, TRUST
NOBILITY, WEALTH, AMBITION
FERTILITY, FRESHNESS, HEALING
CHEERFULNESS, INTELLECT, ENERGY
ENTHUSIASM. HAPPINESS. SUCCESS
MONOCHROMATIC COMPLEMENTARY SPLIT COMPLEMENTARY DOUBLE COMPLEMENTARY ANALOGOUS TRIAD
CHROMA How pure a hue is in relation to gray
SATURATION The degree of purity of a hue
INTENSITY The brightness or dullness of a hue
LUMINANCE/VALUE A measure of the amount of Light reflected from a hue
SHADE A hue produced by the addition of black
TINT A hue produced by the addition of white
The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.