IN LOGO DESIGN
Our minds are inherently programmed to respond to colour. They shape our thoughts and emotions. And according to studies, colour affects more than mood — it has the ability to change our buying habits. Colour can invoke as much as an 80 per cent change in motivation when it comes to online shopping, advertising, and marketing campaigns.
While perceptions of color are somewhat subjective, some color effects have universal meaning. Here are some examples of how different colours are perceived, and logos that were designed to aggressively or subtly reach their market.
The universal colour of peace and purity. Find it in logos as reversed text or negative space.
Can have conflicting messages Bright and highly visible, it’s often used in logo design to get attention, create happiness and warmth.
An intense colour that can summon strong emotions from blood and warfare to love and passion. Used in logo design to grip the viewer’s attention and has been known to raise one’s blood pressure or make people hungry.
Combining red and yellow’s attributes, it’s often used to draw attention. Find it used in logos to create playfulness, stimulate emotions or even appetites.
Colors in the red area of the Color spectrum are known as warm colors end include red, orange end yellow These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.
A feminine color (hat conjures feelings of innocence and delicateness. Often used in logos to add a feminine flare.
Implies royalty, mystery, spirituality and sophistication. As a combination of red and blue. It has both warn, and cool properties. Find it in many education related and luxury product logos.
Colors on the blue side of the spectrum are known as cool colors and include blue, purple and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.
A calming colour that and can stir up images of authority, success end security. Most people can say they like at least one shade of blue. The most popular color In logo design, it can be seen extensively in government, medical and Fortune 500 company logos,
Represents life and renewal. It is a restful and soothing colour but can also represent jealousy and inexperience. You can often find it used in companies that want to portray themselves as eco friendly.
Brown indicates nature, woodiness, and utility. Brown is used in logos related to construction and legal logos due to its simplicity, warmth end neutrality.
Neutral and cool, grey is often used for the type within logos because it is neutral and works wall with most other colors.
Symbolizes menace Or evil, popular as an indicator of power. Found In many logos for its boldness, simplicity and sophistication.
Colour is one of the most powerful forms of non-verbal communication designers use. Colour offers in instantaneous method For conveying meaning end messages in logo design. It’s important for designers to use colour appropriately and understand the meaning behind the colours they choose.
Next time you appreciate a logo design, take time to ponder the meaning of the colors chosen and how they were meant to influence your purchasing decisions
Infographic by Muse Design Inc.