Color Psychology in Brands

Psychology of Colors in Brands EMOTION EMOTION EMOTION EMOTION Strength Passion Loyalty Trust Intellect Freshness Joy Energy Growth Safety Excitement Intelligence RED YELLOW BLUE GREEN Coca-Cola Ford DELL WHOLE FOODS MARK ET Ferrari USE IN MARKETING USE IN USE IN MARKETING USE IN MARKETING MARKETING • Used extensively in food industry to trigger appetite • Conveys positivity, high energy and optimism • Considered as the most popular brand color • Is considered as the easiest color for human vision • Conveys strong energy and high confidence • Stimulate creativity and attracts • Suggests high loyalty and precision • Used to project a relaxing image and environment in consumer attention stores • Attracts attention and adds high visibility to the brand • Closely associated to intelligence and trust • Indicates fun, cheerfulness and a "happy" brand image • Extensive usage to indicate an environment friendly approach