Color Meanings in Design

COLOR MEANINGS IN DESIGN Every color creates an emotional reaction in people. These reactions will be based on culture but by far and large the reactions they create are similar. In design we use color to help guide emotion and give people an immediate feeling the first time they interact with something. In the design world, colors are purposely selected to meet a bigger goal. What are we trying to say about a company, a product or even a brand? A color can attract attention and convey the tone of the company and it's branding without having to say a word. RED energetic, attention-grabbing, exciting, aggressive YELLOW cheerful, friendly, positive, energetic ORANGE BLUE fun, playful, childlike, happy, energetic, modern reliable, secure, trustworthy GREEN trustworthy, refreshing, restful, soothing BROWN BEIGE durable, classic, neutral stable, secure, durable PINK BURGUNDY romantic, soft, tender elegant, expensive PURPLE mysterious, sensual, regal GRAY LAVENDER classic, timeless, soothing nostalgic, delicate BLACK classic, elegant, serious, WHITE bold, powerful innocent, simple, clean, sterile creatage