College Students of 2012

College Students of 2012 CAN YOU PICK THEM OUT OF A CROWD? - student? student? IN 2012 THERE WILL BE million 19.7 college students. Only 15% of college students attend four year wait, what?! If you are reaching college students with your back-to- school messages, make sure you know who they are. After all... schools and live on IN 2011, campus. COLLEGE STUDENTS SPENT $16 billion COLLEGE ONLINE. so pay attention: 25% of college students 27% of college students are over the age of 30 have children Mature, worldly, and may not know who they want to be when they grow up, but are a little closer to figuring it out. They have the biggest of responsibilities and take their education seriously. Zebra striped tasseled lamp shade for their dorm room? No, but maybe for their daughter's room. - Over - 30 In 2011 900k college students used post-military service tuition benefits. Over half of students are seeking a shorter-than-4 year degree. Trade or Associate's degrees for example. They know big as the value of the career that comes from it. They are salary driven and are primed to be a loyal customer of yours. alue of an education is only as Independent, loyal and worthy of our respect and a big thank you. Plus, the apparel market alone for recently discharged military is $700 million per year, just sayin. < 4 years 50% of students are Over 6 million students will take at least one online course. financially independent. You better offer your student discount online. Enough said. Half of your market isn't going to ask mom for her credit card to buy the leopard print spiral notebook. 66% of all students are not aware they are eligible for student discounts. 34% of students do not have a .edu email address. Still think you are reaching college students? Are you sure? You better not verify that online student ?? discount by asking for a .edu email .EDU address. That would just be embarrassing. Now can you pick college students out of a crowd? No? That's kind of the point. BAD NE Ws College students can't be put into A NEAT LITTLE DEMOGRAPHIC bucket. GOOD NEWS They have more money, are making more decisions AND need MORE STUFF than ever before. Brought to you by SheerID.com SheerlD is the only company that allows you to offer your college student discount to ALL college students by verifying their "enrolled" status instantly on your website. No fraud • Easy installation • Instant, seamless verification Have your cake and eat it too? Yep, you'lI love us that much. Sources: Reach SheerID for complete survey results at: Surveys conducted by SheerID in 2011 & 2012 Census.gov www.post-gazette.com The National Center for Education Statistics SheerlD.com Sheerd [email protected] or by calling 855-SheerID