The Cola Wars on Twitter

APRIL 15 MAY 15 THE twitter ACCOUNT SHOWDOWN A HEAD TO HEAD BRAWL FÖR TWITTER SUPREMACY 140 WHO RULES THE TWITTERSPHERE? @COCACOLA @PEPSI VS. 537.8K 681K FOLLOWERS FOLLOWERS FOLLOWER:FOLLOWING RATIO: (51 = LOTS OF FOLLOWERS V NUMBER FOLLOWED, 15 = FEW FOLLOWERS V. NUMBER FOLLOWED) FOLLOWING 67.5K FOLLOWING 44.8K 8:1 15.2:1 LEVEL OF TWEET ENGAGEMENT MENTIONS IN THE LAST 4 WEEKS 7.2K 72K 5.5K 4.9K 3.6K 4.4K 3.8K 2K 2.1K 19K 4. WEEK WEEK MENTIONS PER TWEET HIGH NUMBER = MANY OMENTIONS RELATIVE TO TWEET VOLUME 22 15.4 MENTIONS/WEETS /TWEETS TWEET TIMING IN THE LAST 30 DAYS @PEPSI @COCACOLA TWEETS MOST ON MONDAY AT 8AM TWEETS MOST ON THURSDAY AT 2PM 1o-t-0 0-12- PM 4-6-O PM 46- t0-12- AM AM MON THU FRI BASED ON LOCAL TIME ZONE FOR EACHACCOUNT TUE WED SAT SUN MON TUE WED THU FRI SAT SUN FOLLOWERS BY REGION WHERE IN THE WORLD ARE THEY? @COCACOLA @PEPSI 252.8K 69.9K, 55.6K 295.9K 63.8K 122.4K 123.7K 34.1K 58.7K 127.5K 12.8K 140 NOW YOU KNOW WHO'S #WINNING visual.ly SOURCES: TWITTERAPI PEOPLEBROWSR APRIL 15 MAY 15 THE twitter ACCOUNT SHOWDOWN A HEAD TO HEAD BRAWL FÖR TWITTER SUPREMACY 140 WHO RULES THE TWITTERSPHERE? @COCACOLA @PEPSI VS. 537.8K 681K FOLLOWERS FOLLOWERS FOLLOWER:FOLLOWING RATIO: ... (51 = LOTS OF FOLLOWERS V NUMBER FOLLOWED, 15 = FEW FOLLOWERS V. NUMBER FOLLOWED) FOLLOWING 67.5K FOLLOWING 44.8K 8:1 15.2:1 LEVEL OF TWEET ENGAGEMENT MENTIONS IN THE LAST 4 WEEKS 7.2K 72K 5.5K 4.9K 3.6K 4.4K 3.8K 2K 2.1K 19K 2 WEEK 4. WEEK MENTIONS PER TWEET HIGH NUMBER = MANY OMENTIONS RELATIVE TO TWEET VOLUME 22 15.4 MENTIONS/WEETS /TWEETS TWEET TIMING IN THE LAST 30 DAYS @PEPSI @COCACOLA TWEETS MOST ON MONDAY AT 8AM TWEETS MOST ON THURSDAY AT 2PM 0-12- PM 4-6-O PM 46- t0-12- AM AM MON THU FRI BASED ON LOCAL TIME ZONE FOR EACHACCOUNT TUE WED SAT SUN MON TUE WED THU FRI SAT SUN FOLLOWERS BY REGION WHERE IN THE WORLD ARE THEY? @COCACOLA @PEPSI 252.8K 69.9K, 55.6K 295.9K 63.8K 122.4K 123.7K 34.1K 58.7K 127.5K 12.8K 140 NOW YOU KNOW WHO'S #WINNING visual.ly SOURCES: TWITTERAPI PEOPLEBROWSR APRIL 15 MAY 15 THE twitter ACCOUNT SHOWDOWN A HEAD TO HEAD BRAWL FÖR TWITTER SUPREMACY 140 WHO RULES THE TWITTERSPHERE? @COCACOLA @PEPSI VS. 537.8K 681K FOLLOWERS FOLLOWERS FOLLOWER:FOLLOWING RATIO: ... (51 = LOTS OF FOLLOWERS V NUMBER FOLLOWED, 15 = FEW FOLLOWERS V. NUMBER FOLLOWED) FOLLOWING 67.5K FOLLOWING 44.8K 8:1 15.2:1 LEVEL OF TWEET ENGAGEMENT MENTIONS IN THE LAST 4 WEEKS 7.2K 72K 5.5K 4.9K 3.6K 4.4K 3.8K 2K 2.1K 19K 2 WEEK 4. WEEK MENTIONS PER TWEET HIGH NUMBER = MANY OMENTIONS RELATIVE TO TWEET VOLUME 22 15.4 MENTIONS/WEETS /TWEETS TWEET TIMING IN THE LAST 30 DAYS @PEPSI @COCACOLA TWEETS MOST ON MONDAY AT 8AM TWEETS MOST ON THURSDAY AT 2PM 0-12- PM 4-6-O PM 46- t0-12- AM AM MON THU FRI BASED ON LOCAL TIME ZONE FOR EACHACCOUNT TUE WED SAT SUN MON TUE WED THU FRI SAT SUN FOLLOWERS BY REGION WHERE IN THE WORLD ARE THEY? @COCACOLA @PEPSI 252.8K 69.9K, 55.6K 295.9K 63.8K 122.4K 123.7K 34.1K 58.7K 127.5K 12.8K 140 NOW YOU KNOW WHO'S #WINNING visual.ly SOURCES: TWITTERAPI PEOPLEBROWSR APRIL 15 MAY 15 THE twitter ACCOUNT SHOWDOWN A HEAD TO HEAD BRAWL FÖR TWITTER SUPREMACY 140 WHO RULES THE TWITTERSPHERE? @COCACOLA @PEPSI VS. 537.8K 681K FOLLOWERS FOLLOWERS FOLLOWER:FOLLOWING RATIO: ... (51 = LOTS OF FOLLOWERS V NUMBER FOLLOWED, 15 = FEW FOLLOWERS V. NUMBER FOLLOWED) FOLLOWING 67.5K FOLLOWING 44.8K 8:1 15.2:1 LEVEL OF TWEET ENGAGEMENT MENTIONS IN THE LAST 4 WEEKS 7.2K 72K 5.5K 4.9K 3.6K 4.4K 3.8K 2K 2.1K 19K 2 WEEK 4. WEEK MENTIONS PER TWEET HIGH NUMBER = MANY OMENTIONS RELATIVE TO TWEET VOLUME 22 15.4 MENTIONS/WEETS /TWEETS TWEET TIMING IN THE LAST 30 DAYS @PEPSI @COCACOLA TWEETS MOST ON MONDAY AT 8AM TWEETS MOST ON THURSDAY AT 2PM 0-12- PM 4-6-O PM 46- t0-12- AM AM MON THU FRI BASED ON LOCAL TIME ZONE FOR EACHACCOUNT TUE WED SAT SUN MON TUE WED THU FRI SAT SUN FOLLOWERS BY REGION WHERE IN THE WORLD ARE THEY? @COCACOLA @PEPSI 252.8K 69.9K, 55.6K 295.9K 63.8K 122.4K 123.7K 34.1K 58.7K 127.5K 12.8K 140 NOW YOU KNOW WHO'S #WINNING visual.ly SOURCES: TWITTERAPI PEOPLEBROWSR APRIL 15 MAY 15 THE twitter ACCOUNT SHOWDOWN A HEAD TO HEAD BRAWL FÖR TWITTER SUPREMACY 140 WHO RULES THE TWITTERSPHERE? @COCACOLA @PEPSI VS. 537.8K 681K FOLLOWERS FOLLOWERS FOLLOWER:FOLLOWING RATIO: ... (51 = LOTS OF FOLLOWERS V NUMBER FOLLOWED, 15 = FEW FOLLOWERS V. NUMBER FOLLOWED) FOLLOWING 67.5K FOLLOWING 44.8K 8:1 15.2:1 LEVEL OF TWEET ENGAGEMENT MENTIONS IN THE LAST 4 WEEKS 7.2K 72K 5.5K 4.9K 3.6K 4.4K 3.8K 2K 2.1K 19K 2 WEEK 4. WEEK MENTIONS PER TWEET HIGH NUMBER = MANY OMENTIONS RELATIVE TO TWEET VOLUME 22 15.4 MENTIONS/WEETS /TWEETS TWEET TIMING IN THE LAST 30 DAYS @PEPSI @COCACOLA TWEETS MOST ON MONDAY AT 8AM TWEETS MOST ON THURSDAY AT 2PM 0-12- PM 4-6-O PM 46- t0-12- AM AM MON THU FRI BASED ON LOCAL TIME ZONE FOR EACHACCOUNT TUE WED SAT SUN MON TUE WED THU FRI SAT SUN FOLLOWERS BY REGION WHERE IN THE WORLD ARE THEY? @COCACOLA @PEPSI 252.8K 69.9K, 55.6K 295.9K 63.8K 122.4K 123.7K 34.1K 58.7K 127.5K 12.8K 140 NOW YOU KNOW WHO'S #WINNING visual.ly SOURCES: TWITTERAPI PEOPLEBROWSR APRIL 15 MAY 15 THE twitter ACCOUNT SHOWDOWN A HEAD TO HEAD BRAWL FÖR TWITTER SUPREMACY 140 WHO RULES THE TWITTERSPHERE? @COCACOLA @PEPSI VS. 537.8K 681K FOLLOWERS FOLLOWERS FOLLOWER:FOLLOWING RATIO: ... (51 = LOTS OF FOLLOWERS V NUMBER FOLLOWED, 15 = FEW FOLLOWERS V. NUMBER FOLLOWED) FOLLOWING 67.5K FOLLOWING 44.8K 8:1 15.2:1 LEVEL OF TWEET ENGAGEMENT MENTIONS IN THE LAST 4 WEEKS 7.2K 72K 5.5K 4.9K 3.6K 4.4K 3.8K 2K 2.1K 19K 2 WEEK 4. WEEK MENTIONS PER TWEET HIGH NUMBER = MANY OMENTIONS RELATIVE TO TWEET VOLUME 22 15.4 MENTIONS/WEETS /TWEETS TWEET TIMING IN THE LAST 30 DAYS @PEPSI @COCACOLA TWEETS MOST ON MONDAY AT 8AM TWEETS MOST ON THURSDAY AT 2PM 0-12- PM 4-6-O PM 46- t0-12- AM AM MON THU FRI BASED ON LOCAL TIME ZONE FOR EACHACCOUNT TUE WED SAT SUN MON TUE WED THU FRI SAT SUN FOLLOWERS BY REGION WHERE IN THE WORLD ARE THEY? @COCACOLA @PEPSI 252.8K 69.9K, 55.6K 295.9K 63.8K 122.4K 123.7K 34.1K 58.7K 127.5K 12.8K 140 NOW YOU KNOW WHO'S #WINNING visual.ly SOURCES: TWITTERAPI PEOPLEBROWSR