Half a million members creating, sharing and exploring great visual content. Join us!

Header

Transcript

Coffee Wars: Starbucks vs. Dunkin' Donuts

Starbucks vs Dunkin Donuts

Starbucks
Available in 36 Countries
% of volume sales
78% Beverages
12% Food
5% Whole Beans
5% Other

100%

Fun Facts
1) There are over 87,000 drink combinations possibilities.
2) The Cinnamon Chip Scone has more calories than a Quarter Pounder.
3) Smiling is part of an employee’s job description.
4) Starbucks opens two or three new stores daily.

Secret Menu
1)Short Drink
2)Red Eye: A shot of espresso in regular drip coffee.
3)Black Eye: Two shots of espresso in regular drip coffee.
4)Green Eye: Three shots of espresso in regular drip coffee.

591 ml Venti

Avg Capacity: 900 ml
Max Capacity: 2,000-4,000 ml

2010 Fiscal Year Revenue: $10.71 billion
Sales per employee: $78,156

Brewed $1.65 Grande-$1.95 Venti- $2.05
Iced $2.00 Grande-$2.35 Venti-$2.70
Average amount spent per visit: $6.36
Average time per order: 2 minutes, 55 seconds

Dunkin Donuts
Available in 30 Countries
57% Beverages
43% Rest

Fun Facts
1) 52 Varieties of Donuts
2) World’s Largest Coffee and Baked Goods Chain
3) More than 7,000 Shops Worldwide
4) Sell More Cups of Coffee Than Any Other Company

Secret Menu:
1) Turbo Hot Coffee- An extra shot of espresso in your coffee.
Shhhhh it’s a secret

710 ml Extra Large

2010 Fiscal Year Revenue: $5.5 billion
Sales per employee: $32,307

Donuts
Boston cream 310 cal
Chocolate frosted 270 cal
Jelly donut 290 cal
Vanilla frosted 280 cal
Glazed donut 260 cal
Chocolate glazed 370 cal
Apple crumb donut 490 cal
6 Glazed munchkin 70 cal ea
6 Chocolate munchkin 70 cal ea
$1.00

Muffins
Chocolate chip muffin 590 cal
Blueberry muffin 480 cal
Coffee cake muffin 630 cal
Corn muffin 490 cal
Plain croissant 310 cal
$1.63

Bagels
Plain 320 cal
Sesame 360 cal
Poppy Seed 350 cal
Wheat 320 cal
Everything 350 cal
Cinnamon Raisin 330 cal
$1.24
w/ Butter $1.34
w/ Cream Cheese $1.71

Medium $3.64
Large $3.87

Hot Coffee
Small $1.39 Medium $1.69 Large $1.89
Iced Coffee
Small $1.89 Medium $2.35 Large $2.75

Average amount spent per visit $5.92
Average time per order: 2 minutes, 4 seconds

Download the latest issue of the Visualist, our guide to visual content strategy.

Coffee Wars: Starbucks vs. Dunkin' Donuts

shared by StevenLJohnson on Nov 19, 2011 in Business

Coffee Wars: Starbucks vs. Dunkin' Donuts

shared by StevenLJohnson on Nov 19, 2011 in Business

5K views

3 faves

3 comments

Infographic created by undergraduate students at Temple U. Fox School of Business for MIS3538: Social Media Innovation course taught by Prof. Steven Johnson in Fall, 2011.
Rank: 129 of 15626 in Business

Published by

Designed By

Unknown (Claim it!)

Embed Code

Switch to Wordpress Code
Click below to copy
Customize size

Tell your story visually before December 31st and get a free iPad Air!*

The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.


*Requires $10k minimum purchase
Infographic
Video
Interactive
Presentation

60 characters minimum (0)

X
Credits
Publisher
Designer
Developer
Animator
Journalist
+ Add More Credits
Make Private

This is the final step