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Coffee Wars: Starbucks vs. Dunkin' Donuts

Starbucks vs Dunkin Donuts

Available in 36 Countries
% of volume sales
78% Beverages
12% Food
5% Whole Beans
5% Other


Fun Facts
1) There are over 87,000 drink combinations possibilities.
2) The Cinnamon Chip Scone has more calories than a Quarter Pounder.
3) Smiling is part of an employee’s job description.
4) Starbucks opens two or three new stores daily.

Secret Menu
1)Short Drink
2)Red Eye: A shot of espresso in regular drip coffee.
3)Black Eye: Two shots of espresso in regular drip coffee.
4)Green Eye: Three shots of espresso in regular drip coffee.

591 ml Venti

Avg Capacity: 900 ml
Max Capacity: 2,000-4,000 ml

2010 Fiscal Year Revenue: $10.71 billion
Sales per employee: $78,156

Brewed $1.65 Grande-$1.95 Venti- $2.05
Iced $2.00 Grande-$2.35 Venti-$2.70
Average amount spent per visit: $6.36
Average time per order: 2 minutes, 55 seconds

Dunkin Donuts
Available in 30 Countries
57% Beverages
43% Rest

Fun Facts
1) 52 Varieties of Donuts
2) World’s Largest Coffee and Baked Goods Chain
3) More than 7,000 Shops Worldwide
4) Sell More Cups of Coffee Than Any Other Company

Secret Menu:
1) Turbo Hot Coffee- An extra shot of espresso in your coffee.
Shhhhh it’s a secret

710 ml Extra Large

2010 Fiscal Year Revenue: $5.5 billion
Sales per employee: $32,307

Boston cream 310 cal
Chocolate frosted 270 cal
Jelly donut 290 cal
Vanilla frosted 280 cal
Glazed donut 260 cal
Chocolate glazed 370 cal
Apple crumb donut 490 cal
6 Glazed munchkin 70 cal ea
6 Chocolate munchkin 70 cal ea

Chocolate chip muffin 590 cal
Blueberry muffin 480 cal
Coffee cake muffin 630 cal
Corn muffin 490 cal
Plain croissant 310 cal

Plain 320 cal
Sesame 360 cal
Poppy Seed 350 cal
Wheat 320 cal
Everything 350 cal
Cinnamon Raisin 330 cal
w/ Butter $1.34
w/ Cream Cheese $1.71

Medium $3.64
Large $3.87

Hot Coffee
Small $1.39 Medium $1.69 Large $1.89
Iced Coffee
Small $1.89 Medium $2.35 Large $2.75

Average amount spent per visit $5.92
Average time per order: 2 minutes, 4 seconds

Coffee Wars: Starbucks vs. Dunkin' Donuts

shared by StevenLJohnson on Nov 19, 2011 in Business


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Infographic created by undergraduate students at Temple U. Fox School of Business for MIS3538: Social Media Innovation course taught by Prof. Steven Johnson in Fall, 2011.
Rank: 129 of 11604 in Business

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