Coffee, Positive Economic Impact in Indonesia

COFFEE % POSITIVE ECONOMIC IMPACT IN INDONESIA an infographics by: HOUSE of INFOGRAPHICS .COM Coffee is undoubtedly one of the most consumed beverage in the world, especially in Indonesia. THE Coffee in Indonesia began with its colonial history, and has played an HISTORY important part in the growth of the country. 1696 FIRST COFFEE The Dutch governor in Malabar (India) sent a Yemeni or Arabica coffee (Coffee arabica) seedling to the Dutch governor of Batavia (now Jakarta). The first seedlings failed due to flooding in Batavia. The second shipment later came in 1699 1711 FIRST EXPORT The first exports were sent from Java to Europe by the Dutch East India Company (VOC). 1725 WIDELY CULTIVATED Indonesia was the first place, outside of Arabia and Ethiopia, where coffee was wid ely cultivated. VOC monopolized coffee trading. 1800 MONEY MAKER Coffee shipped from Batavia sold for 3 Guilders / kg in Amsterdam. Incomes in Holland in the 18th century were between 200 to 400 Guilders, this was equivalent of several 100 dollars / kg today. Late 18th Century PRICE DROP The price had dropped to 0.6 Guilders per kilogram and coffee drinking spread from the elite to the general population. 1875 EXPAND VoC expanded Arabica coffee growing areas in Sumatra, Bali, Sulawesi and Timor 1900 NEW VARIETY In 1900 Robusta coffee (C. canephor var. robusta) was introduced to East Java. 20 years later In Gayo highland (Aceh) coffee was first grown near Lake Laut Tawar. 1978 FIRST SACHET First instant coffee sahcet was launched by Kopi Kapal Api, at that time coffee powder was sold in 50kg/tin. They became the first coffee brand that advertised on TV too this year. 1991-now FRANCHISE Exelso first launched in 1991, but the hype just started when Starbucks came to country in 2001, followed by J.CO and Coffee Toffee in 2005, and The Coffee Bean and Tea Leaf in 2008 2007 BARISTA COMPETITION Indonesian Barista Competition started, organized by Specialty Coffee Association of Indonesia. The champion will represent Indonesia for Asia level and next for the World Barista Championship 2010 FIRST AUCTION Indonesia's first coffee auction take place on Bali, 10 October 2010, organized by Specialty Coffee Association of Indonesia. Coffee bean from Atu Lintang, Aceh got highest score and highest price, US$ 10.5/kg with total 600kg INDONESIA IS THE 3RD LARGEST COFFEE PRODUCER IN THE WORLD BRAZIL VIETNAM INDONESIA COLOMBIA ETHIOPIA 10.950 8.000 6.500 22.000 50.826 5 top coffee producing countries year 2012 (in thousand bags) INDONESIA COFFEE EXPORT & IMPORT Though volume of coffee production has remained fairly constant but the value has increased steadily over the past few years. TOTAL WEIGHT 600 400 200 2007 2008 2009 2010 2011 2012 2000 1500 TOTAL US$ 1000 500 2007 2008 2009 2010 2011 2012 EXPORT IMPORT COFFEE IS INDONESIA'S 6TH BIGGEST NON-OIL COMMODITIES Coffee is the largest food export and most valuable commodity exchanges in Indonesia. INDONESIA TOP 10 EXPORT NON-OIL & GAS IN MILLION US$ COOPER PRODUCT 3810 219 TUNA CRABS & 254 SCALLOPS GARMENT FOOTWEAR 7801 3301 617 COCOA 718 COMPUTER NICKEL ORE 1428 COFFEE SHRIMP 1034 1066 INDONESIA TOP FIVE COFFEE EXPORTS DESTINATION VS TOTAL INCOME TOTAL EXPORT (TON) (USD) 55,551,109 JAPAN 168,101,580 45,188,728 USA 252,001,569 31,576,086 MALAYSIA 76,530,972 25,670,911 ITALY 55,541,862 24,331,892 GERMANY 67,069,618 INDONESIA DOMESTIC COFFEE CONSUMPTION The domestic coffee consumption in Indonesia during the last decade has increased reasonable high, as indicated by the continuous development of domestic coffee processing industries, number of coffee shops especially at big cities in Indonesia. 4000000 3000000 2000000 1000000 2000/2001 2003/2004 2007/2008 2010/2011 INDONESIA TOP TEN COFFEE PRODUCER (MILLION TONS) North Sumatera Bengkulu O 49.2 South Sumatera Lampung O 128 East Java o 129.7 O 54.9 O 53.4 Aceh South Selawesi West Sumatera East Nusatenggara O 18.5 Central Java O 47 O 34.9 O 29.1 O 15.3 CAN YOU GUESS? there's one provincies in Indonesia that didn't produce coffee at all Source: Association of Indonesia Coffee Exporters and Industries okefood.com International Coffee Organization excelso-coffee.com Statistics Indonesia coffeebean.co.id wikipedia.org coffeetoffee.co.id The answer is Jakarta, btw. "JOPE HOUSEof INFOGRAPHICS MILLION USD THOUSAND TONS