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Coca-Cola online video ads measured by Gemius

shared by rmmojado on Jan 24, 2012 in Social Media

Coca-Cola online video ads measured by Gemius

shared by rmmojado on Jan 24, 2012 in Social Media

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The “Who is K’Naan?” gemiusEffect case study conducted with Coca-Cola and its agency, Carnation, shows the way to verify the impact of an online campaign within the total media mix.
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