The CMO’s 2105 Digital Priorities [Infographic]

2014-2015 2014-2015 CMO Digital Marketing Spend by Sector CMOS will decrease traditional marketing spend overall by CMOS will increase digital marketing budgets overall by 3.6% 10.8% B2B Services +11.5% B2C Product +11.2% B2C Services +9.0% B2B Product +10.7% 10.9% 3.8% Marketing Knowledge Budget As of August 2014, marketing accounts for an average of CMOS plan to increase spending on developing knowledge about how to do marketing, including the development of new marketing capabilities, by 3.8% in the next 12 months. 10.9% of firm budgets. * CMO 2015 Digital* * Priorities * 4.0% 21.4% Marketing Consulting Social Media CMOS plan to increase their spending on marketing consulting services by 4% in the next 12 months. CMOS expect social media spending to be 21.4% of marketing budgets in the next 5 years. 34% 42% Analytics Content Marketing Marketing, Sales and Service In the next 5 years, CMOS say Marketing, Sales and Customer Service will be merged into a single function. 95% of CMOS said that content marketing is important to their business in 2014. In the next 5 years, CMOS say analytics skills will be a core competence of marketing. say Social Media is the Most Engaging Medium for Real-Time Content However, Social Media Remains Poorly Integrated How effectively is social media linked to your firms marketing strategy? (1=Not Integrated, 7=Very Integrated) What's the most engaging digital medium for real- time content? 87% 84% 82% 3,9 3,9 3.8 3.8 3.8 3,8 3.8 ISocial Media Video Blogs Feb-11 Feb-12 Aug-12 Feb-13 Aug-13 Feb-14 Aug-14 Sources: Accenture Interactive -- CMOS: Time for digital transformation CMOSurvey.org -- The CMO Survey August 2014 Mass Relevance -- At The Speed of Life CMO Study 2014 CICerón We Build Brand Advocacy.