July, too soon for back-to-school shopping? Absolutely not. And as it turns out, November and December aren’t too late, either. As engagement marketers, understanding consumer behavior and dynamics ...
is essential to the work we do. So we took a look at back-to-school shopping: who drives the decisions, who swipes the card (no surprise there), and when it starts and stops – if it stops at all.
With a little help from our friends at Kaleidoscope Youth Marketing, here’s what we found out. As always, drop us a note in the comments, or on Twitter (@GMRMarketing) or Facebook (GMR Marketing).
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