Classification of online gamers

Download the full report from: www.cng-project.eu i2 media research: classification of online gamers 43% Secmentation of gamers (n= 1154) C:NUSER. 21% 20% 9% 7% CASUAL OCCASIONAL GAMING OLD SCHOOL COMMUNITY MINDED CLASSIC GAMERS GAMERS PURISTS GAMERS GAME FANATICS Older than average Mostly below 30 years old Younger than average, Oldest gamers - 30/40+ Youngest vastly males More likely to be unemployed More educated/employed than average Likely to be students Lower than average education Driven by boredom, not Driven by boredom, by socialisation Fair competition, explora- Combination of factors, tion – not by boredom Driven by fair fantasy competition, exploration socialisation Prefer console (PC), single player Prefer PC Prefer console (PC), mainly alone Mixed genres Prefer mainly PC (also Mobile) strategy and puzzle games Prefer cross platform (focus on PC) RPG (WoW 40%), Strategy Puzzle, simulation RPG and Action games 2---- ----- ------- ---- Play 9 hours per week Play 10 hours per week Play 27 hours per week Play 10 hours per week Play over 30 hours weekly Play with friends only, multiplayer/MMO Fairly active on social communities (Facebook), communities, tend to very low content creation Fairly active on social Very active on online communities, MMO play- forum/blogs vs social ers (online familiars), sharing game related content, video (no customisation) on dedicated websites (game forums) High (friends), social network, highest in the communities, heaviest secondary tm in access/: producers of game creation of game content access rather than create game content related content that is! mostly shared in YouTube High interest in CNG video/communication functions CNG specific video (recording) and High interest in all CNG functions Lowest interest on CNG Interested in CNG functions customisation and communication functions communication functions (voice chat) European Games Developer Federation medikresearch For further information, please contact: The research leading to these results has received funding from the European Union's Seventh Framework Programme (FP7/2007-2013) under grant agreement n° 248175. The outcomes of the project reflect only the author's views and that the Union is not liable for any use that may be made of the information contained therein. www.cng-project.eu SEVENTH FRAur PROGRAMME Dr Jonathan Freeman Managing Director i2 Media Research Itd. [email protected] | www.gold.ac.uk/i2 [email protected] | www.egdf.eu Dr. Malte Behrmann Secretary General European Games Developer Federation (EGDF) Download the full report from: www.cng-project.eu i2 media research: classification of online gamers 43% Secmentation of gamers (n= 1154) C:NUSER. 21% 20% 9% 7% CASUAL OCCASIONAL GAMING OLD SCHOOL COMMUNITY MINDED CLASSIC GAMERS GAMERS PURISTS GAMERS GAME FANATICS Older than average Mostly below 30 years old Younger than average, Oldest gamers - 30/40+ Youngest vastly males More likely to be unemployed More educated/employed than average Likely to be students Lower than average education Driven by boredom, not Driven by boredom, by socialisation Fair competition, explora- Combination of factors, tion – not by boredom Driven by fair fantasy competition, exploration socialisation Prefer console (PC), single player Prefer PC Prefer console (PC), mainly alone Mixed genres Prefer mainly PC (also Mobile) strategy and puzzle games Prefer cross platform (focus on PC) RPG (WoW 40%), Strategy Puzzle, simulation RPG and Action games 2---- ----- ------- ---- Play 9 hours per week Play 10 hours per week Play 27 hours per week Play 10 hours per week Play over 30 hours weekly Play with friends only, multiplayer/MMO Fairly active on social communities (Facebook), communities, tend to very low content creation Fairly active on social Very active on online communities, MMO play- forum/blogs vs social ers (online familiars), sharing game related content, video (no customisation) on dedicated websites (game forums) High (friends), social network, highest in the communities, heaviest secondary tm in access/: producers of game creation of game content access rather than create game content related content that is! mostly shared in YouTube High interest in CNG video/communication functions CNG specific video (recording) and High interest in all CNG functions Lowest interest on CNG Interested in CNG functions customisation and communication functions communication functions (voice chat) European Games Developer Federation medikresearch For further information, please contact: The research leading to these results has received funding from the European Union's Seventh Framework Programme (FP7/2007-2013) under grant agreement n° 248175. The outcomes of the project reflect only the author's views and that the Union is not liable for any use that may be made of the information contained therein. www.cng-project.eu SEVENTH FRAur PROGRAMME Dr Jonathan Freeman Managing Director i2 Media Research Itd. [email protected] | www.gold.ac.uk/i2 [email protected] | www.egdf.eu Dr. Malte Behrmann Secretary General European Games Developer Federation (EGDF)