Christmas 2015 - A Marketers Guide to the Holiday Season

Christmas 2015 A Marketer's Guide to the Holiday Season A bright year for holiday spending 80% of shoppers plan to spend the same or more than last year 75% of shoppers are 21% of consumers will not worried about use a loan or credit card to the cost of Christmas cover the cost of Christmas The cost of gift giving 16% of consumers plan to spend under £100 iii 39% of consumers plan to spend £100-£300 A 45% of consumers plan to spend over £300 Self-described Christmas spending habits Saver 51% Neither 15% Spender 34% Christmas shopping locations 84% 81% 8% Top reasons for shopping online 1. Greater convenience 2. Avoiding crowds 3. Better prices, less stressful & quicker flex' MR Research conducted in partnership with The Product Lab, used with permission Christmas gift icons by: Elegant Themes, licensed under Creative Commons 3.0 Mobile & desktop icons by: Easy Icon, licensed under Creative Commons 3.0 Christmas tree icon by Daniele De Santis, licensed under Creative Commons 3.0