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Choosing The Right Promotional Gift For Your Audience

CHOOSING THE RIGHT PROMOTIONAĻ GIFT FOR YOUR Audlience If you thought touting freebies was a sure-fire way to gain exposure for your brand, think again. In a world where promotional giveaways are ten a penny, it's important to know your audience, understand their needs and align with their every whim to ensure the success of a promotional campaign. Baby Boomers PROFILE: 1946-1960 ASPIRATION: Job Security APPROACH TO TECHNOLOGY: 23.2 million people JO Early IT Adopters aged 50 or above COMMUNICATION: More ) Telephone Baby Boomers than DEFINING DEVICE: under 18s TV SHAPED BY: Over 65s spend £2.2bn a week on goods and services Cold War, Youth Culture and the Swinging Sixties ALTERNATIVES: PERFECT PROMOTIONAL PRODUCT: Desk Blotter, Leisurewear, Wine Set NOTES Avoid anti-buzzwords like 'old', 'senior' or 'elderly' – boomers hate being reminded theyre over the hill Leather Notebook or Personal Organiser Generation X PROFILE: 1961-1980 ASPIRATION: T Work-Life Balance APPROACH TO TECHNOLOGY: Account for 35% of the total UK workforce Digital Immigrants COMMUNICATION: Email and SMS Make up around 40% DEFINING DEVICE: of the total O PC population Generation X has SHAPED BY: more spending power than any other generation ШЩ Thatcherism, Personal Computers, Technology ALTERNATIVES: USB Pen Drive, Wireless Mouse, Travel Accessories PERFECT PROMOTIONAL PRODUCT: They may have more spending power, but Gen X also have the most financial responsibilities so appeal to their deal-hunting side Personalised Laptop Case Generation Y PROFILE: 1981-1995 ASPIRATION: Freedom & Flexibility APPROACH TO TECHNOLOGY: 20% of the UK population belong to Generation Y Technoholics COMMUNICATION: SMS or Social Media 80% of adults in Generation Y DEFINING DEVICE: use social media daily O Smartphone or Tablet Commonly referred to as SHAPED BY: 'Millennials' or the 'Dot-com Social Media, Generation' Emerging Technologies, Games Consoles ALTERNATIVES: Portable Speakers, Tablet Case, PERFECT PROMOTIONAL PRODUCT: Cotton Tote Bag 30% of millennials are cynical about the way brands market to them, so avoid clichés and stereotypes Wireless Headphones Generation Z PROFILE: 1995-2009 ASPIRATION: Stability and Freedom APPROACH TO TECHNOLOGY: Account for around 17% of UK A Digital Natives population COMMUNICATION: Social Media 90% DEFINING DEVICE: own a personal computer 3D Printer SHAPED BY: 10 hours 19 minutes Cloud Computing, Mobile Devices, Global Warming average tech use per day ALTERNATIVES: PERFECT On trend fashionable products PROMOTIONAL PRODUCT: Generation Z is extremely likely to share reviews of your product via multiple social channels, so always align yourself with quality Powerbank To browse over 5,000 promotional gifts and branded products, visit Leighmans.com (Leighmans.com Promotional Business Gifts Sources: http://www.telegraph.co.uk/news/features/11002767IGen-Z-Gen-Y-baby-boomers-a-guide-to-the-generations.html http://www.ageuk.org.uk/Documents/EN-GB/Factsheets/Later_Life_UK_factsheet.pdf?dtrk=true https://www.theguardian.com/science/2014/nov/09/ageing-britain-time-to-cater-peoples-needs http://www.generationy.com/about-generation-y-in-the-workforce/demographics/ http://www.cipd.co.uk/NR/rdonlyres/40C8A90A-3DCO-47C2-9630-7F2E2F1B0707/0/TomBaumpresen http://visual.ly/generation-z-0 http://www.momentology.com/1463-marketing-to-millennials-18-hard-facts-brands-need-to-know-report/ POWERBANK ........

Choosing The Right Promotional Gift For Your Audience

shared by scott7 on Apr 28
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Handing out free products to the marketplace isn't the effective marketing strategy it once was. Consumers now have greater awareness of promotional ploys, and brands need a more exciting plan to achi...

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