Transcribed
Choosing the most effective social media platforms
WHAT YOU NEED TO KNOW ABOUT CHOOSING THE MOST EFFECTIVE SOCIAL MEDIA PLATFORMS? + A BRAND GUIDE+ OVERVIEW MOST SUITABLE MEDIA TYPE 8+ You Tube Su PHOTO VIDEO ARTICLE TEXT WHAT DO YOU AIM TO ACHIEVE? POSSIBLE OBJECTIVES SEO TRAFFIC TO SITE BRAND EXPOSURE CUSTOMER ENGAGEMENT POOR OK GOOD 8+ in You Tuhe Su HOW MANY USERS ARE THERE? POTENTIAL REACH Tube 8+ in Su 100 200 300 400 500 600 700 800 900 1000 M ILLI ON IS YOUR TARGET AUDIENCE AMONG THEM? AGE DEMOGRAPHICS BELOW 18 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ 90 80 70 60 50 40 30 20 10 8+ in You Tube Su DO THEY FIT YOUR TARGET PROFILE? GENDER MALE FEMALE EDUCATION
Choosing the most effective social media platforms
shared by EdgeMediaSG on May 16
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Facebook, Twitter, Pinterest, Google+, LinkedIn. Etc. So many social media platforms. And so little time. (And manpower. And ideas.)
There are costs involved to maintaining a social presence. It is v...
ital for brands / companies / organisations to market on the right platform(s) in order to optimize their resource allocation.
Use this infographic to help you choose the most efficient social media platform(s) according to factors like your goals, target audience and capabilities.
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