The Chinese Social Media Landscape

THE CHINESE SOCIAL MEDIA LANDSCAPE a snapshot... HOURS SPENT ONLINE PER DAY 24H 513 MILLION INTERNET| USERS IN CHINA 4 hours 84% 84% OF USERS CONTRIBUTE TO SOCIAL NETWORING VIDEO UPLOADING PHOTO SHARING MICROBLOGGING THATS THE HIGHEST RATE IN THE WORLD! SOCIAL MEDIA IS MORE POWERFUL IN CHINA THAN THE USA 61% Chinese online 95% Chinese online shoppers 10 shoppers SAID THEY MADE A PURCHASE DUE TO SAID THAT BRANDS THAT HAVE A A DIGITAL MARKETING STRATEGY MICROBLOG ARE MORE TRUST WORTHY DID YOU KNOW IN CHINA - FACEBOOK, TWITTER AND YOUTUBE ARE ALL BANNED? INSTEAD, THEY HAVE... SINA WEIBO 300 MILLION USERS TENCENT WEIBO 425 MILLION USERS RENREN 200 MILLION USERS TUDOU 431 MILLION USERS START YOUR CHINA MARKETING CAM PAIGN IN AUSTRALIA Did you know there are 500,000 people using Weibo? Case Example: ABC TV - China's New Wealthy Elite - Free to air documentary ÄBC ABC AUSTRLIA TELEVISION WEIBO TUDOU.COM ALMOST NONE 1,336,799 POSTS 7,457,270 VIEWS AND THE MORAL OF THE STORY IS... IF YOU ARE AN AUSTRALIAN COMPANY BUILDING YOUR BRAND IN CHINA, WHY NOT START YOUR MARKETING CAMPAIGN AT HOME USING SOCIAL MEDIA MARKETING? Chinc Blueprint E ONLINE www.chinablueprint-online.com Telephone: 1300 651 258 Infographic designed by wwe jessicodroes.com