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China's Microblogging Iceberg

DIGITAL Jungle
MICROBLOGGING ICEBERG


SINA WEIBO
TENCENT WEIBO
SOHU WEIBO
163 WEIBO

BRAND BRAND BRAND


Microblog User Timeline

2007
May 0.3 million
2008
May 1 million
2009
May 8 million
2010
March 75 million
Oct 125.2 million
2011
March 195 million
Dec 250 million

513 MILLION INTERNET USERS

10 million new users /month
SINA WEIBO

Access by mobile devices 66%

408 Million posts per day


Sina Weibo Facts

GENDER
male - 29.8%
female - 70.2%

Market share by browsing time - 87%

EDUCATION
Dr - 2%
Junior high school - 3%
High school - 10%
Master’s - 14%
Bachelor degree - 71%

TIME
1-10 minute 2.5%
1-2 hours 12.5%
31-60 minute 25%
11-30 minute 27%
>3 hours 32%


AGE
36-45 - 2%
<26-35 - 22%
<18-25 - 68%
< 8% - 8%

INCOME
>10000 RMB 3%
8001-10000 RMB 4%
< 1000 RMB 5%
5001-8000 RMB 10%
3001-5000 RMB 14%
1000 - 3000 RMB 23%
No Income 37%

57% - Microblog market share

* latest figures as of Jan 2012

TRADITIONAL MEDIA

China's Microblogging Iceberg

shared by Lorena on Jan 19, 2012 in Social Media

China's Microblogging Iceberg

shared by Lorena on Jan 19, 2012 in Social Media

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