Children's Picture eBooks Consumer Market Primer

Children's Picture eBooks Consumer Market Primer Two primary ways to get to the market book apps eBooks main stores main stores kindle amazon apps Google play nook Each store requires its own format for eBook sales iOS app android app KF8 ePib ePub3 17% 2010 Parents eBook Purchases Book Apps' share of total apps has dropped nearly 2/3rds since 2010 13% 2011 iTunes 36% Kindle eBookstore 68% app store 10% 2012 Parents purchase from Kindle Store 2x more than from the App Store 6% 2013 Parents Price Expectations book app eBook $3.50 $5.80 - 90% "We all ran to the app as fast as we could, but discovered that - 75% they are expensive to make, Apple promotes very few of them, and buying ad space audio word clickable view narration highlighting word audio doesn't generally work." positively - Corinne Helman VP of Digital Publishing, Harper Collins Children's enhanced book features view in-book video embedded in-book hotspots games negatively 50% The drop in licensed book apps being published by the "big six" publishing houses "Apps tend to be seen more as games and not reading." -Jon Anderson, President Simon & Schuster's children's division 75% Which is better? book apps eBooks Ideal for: Ideal for: 1. Non-serial storytelling experiences 1. Serial reading experiences 2. The majority of titles 3. Lower barriers to monetization 2. Well-known brands and characters 3. Significant marketing resources KiteReaders SOURCES: Digital Book World, PlayScience, Joan Ganz Cooney Center, Pew Research Center, PTPA Media, Publishing Platform for Children's eBooks www.kitereaders.com Kidscreen.com, 148app.biz, ABCS of Kids and eBooks (Jan. 2013), Kobo eReader Survey (Mar. 2013), Scholastic Kids & Family Reading Report (Fall 2012), Parent Co-Reading Survey (2012), GEK MRI iPanel (Sept. 2011) - more enhanced less enhanced →