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Chief customer advocate: How social data elevates CMOs

shared by igreenleigh on Jul 30, 2012 in Business

Chief customer advocate: How social data elevates CMOs

shared by igreenleigh on Jul 30, 2012 in Business

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CMOs can lead the consumer-focused revolution by harnessing first-person data created by online consumer conversations. But smart CMOs don't keep this data to themselves. They elevate to Chief Consume...
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