This is the second in our series looking at the digital landscape in community pharmacy. This infographic focuses on growth of registered users since 2012 along with their visits and views.
insite now generates over 350k of impressions per month, with unique visitors up 16% on 2012. The largest growth in types of registered users has been in pharmacy staff, up 67% on 2012 with pharmacists up 29% over the same period.
This illustrates growth in audience numbers in the areas of most interest to advertisers, pharmacists and their staff, along with steady growth in their interaction with the site in terms of visits and page impressions.
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