Transcribed
Cheap hotel shimla
THE TRAVEL BOOM 44% VE SPIKE TI 500 SOCIAL SAVYY BABY BIOMERS 2.0-1:3 TRAVEL FLANS TECHE THELIRS SIS SAID A NO lab
Cheap hotel shimla
shared by snowking on May 09
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To better understand social-savvy boomers, we also divided the group into two key segments: connected boomers and hyperconnected boomers: hyperconnected boomers used online media (attraction website, ...
hotel website, travel review website or travel booking website) to plan their upcoming vacation; connected boomers, on the other hand, while active on social media, did not use any online resources to plan their upcoming vacations. We felt these segments were particularly important, given the spending power of this generation and the importance of reaching them during the preparation process (and before the point of purchase).
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