Chartboost Holiday Wrap-up

Chartboost Holiday Wrap-úp The holiday season is primetime for mobile games, as users flock to their new devices for entertainment. We took a look at how four of our favorite holidays stack up. Halloween Advertisers paid an average of 8% more for users on Halloween 8% Avg Wed. in Oct. Wed. Oct. 31 Thanksgiving more games advertised on Thanksgiving than on Halloween Traffic increased in the US and outside of the US - 48% even where Thanksgiving isn't considered a holiday! 20% (compared to the average Thursday in October and November) US Outside the US Christmas AA 4x the number of game downloads on Christmas Avg Tues. in Dec. Tues. Dec. 25 New Year's Day Double 2013 the number of game sessions on New Year's Day than on Halloween The Chartboost insights infographic is based on data from more than 12,000 mobile games in the Chartboost network, October 2012 through January 2013. Chartboost reaches more than 300 million monthly unique users in more than 150 countries. Read our observations in more detail at http://go.chartboost.com/january-insights and email [email protected] to receive future Chartboost insights reports.