Characteristic of Great Logos
shared by 5ineWebSolutions on Jun 06
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8 characteristics of successful logos
1. Simple – Simple is often the best way, when it comes to logo design as the message becomes clearer.
2. Dynamic – A logo design should be flexible and dyn...
amic so that it could be revamped or used creatively for different mediums.
3. Unique – A logo’s greatest strength is its uniqueness without which it cannot be differentiated form the competitors.
4. Meaningful – A simple image of a logo should be able to convey the right brand story to the viewer.
5. Innovative – Giving a new creative shape to simple typefaces and icons makes a logo innovative.
6. Color – The color should match the brand’s philosophy and is considered appropriate in the industry.
7. Type Face – A typeface can be simple yet unique. Some typefaces are so memorable and unique that no one yet has been able to copy them.
8. Unpredictable – A logo should not be clichéd or overused, but unpredictable!
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